Less than 24 hours ago, Rick Ross was dropped from an endorsement deal with shoemaker and apparel brand Reebok. Following a two weeks of protests and apologies song lyrics (“U.O.E.N.O.”) interpreted as condoning rape, The Miami, Florida-based rapper was dismissed due his “values” not coinciding with the brands. In the wake of yesterday’s news (April 11) the Maybach Music Group founder has released the following statement, according to HotNewHipHop.com:
“Before I am an artist, I am a father, a son, and a brother to some of the most cherished women in the world. So for me to suggest in any way that harm and violation be brought to a woman is one of my biggest mistakes and regrets. As an artist, one of the most liberating things is being able to paint pictures with my words. But with that comes a great responsibility. And most recently, my choice of words was not only offensive, it does not reflect my true heart. And for this, I apologize. To every woman that has felt the sting of abuse, I apologize. I recognize that as an artist I have a voice and with that, the power of influence. To the young men who listen to my music, please know that using a substance to rob a woman of her right to make a choice is not only a crime, it’s wrong and I do not encourage it. To my fans, I also apologize if I have disappointed you. I can only hope that this sparks a healthy dialogue and that I can contribute to it.” —William Roberts (a.k.a “Rick Ross”)
Additionally, the star went on his Twitter to thank Reebok, wishing the brand further success:
I want to thank Reebok Classics for their hard work and dedication over this past year.Good partners,good shoe.continued success.
— Mastermind (@rickyrozay) April 12, 2013