Rick Ross Estimated To Lose Up To $5 Million In Reebok Deal Fallout

    Last Thursday (April 11), Reebok publicly announced their severing of the endorsement relationship with rapper Rick Ross. The announcement followed public protests outside Reebok retail stores by women’s rights groups—including UltraViolet—after Ross’ lyrics on Rocko’s “U.O.E.N.O.” were interpreted to suggest rape. Following two dismissals of the interpretation of the song, Ross was formally let go on the basis of “values” and his “lack of remorse.” While Ross formally apologized a day later, and wished the shoemaker and apparel brand continued success, there have been no reports of reconciliation.

    In a new TMZ report, unnamed sources said to be close to the deal tell the celebrity news and gossip site that Ross stands to lose between $3 and $5 million dollars through the botched deal. Neither Reebok nor Ross have spoken about the financial terms of their now-forfeited agreement, however, TMZ alleges that Ross was receiving pay each time he wore Reebok sneakers.

    RELATED: Rick Ross Responds To Reebok, Releases Formal Apology Statement

    170 thoughts on “Rick Ross Estimated To Lose Up To $5 Million In Reebok Deal Fallout

    1. That’s a whole lot of money to be loosing man, he better watch what he say. This year haven’t been a good year for him smh. You guys should checkout thegrandreport.com too, they usually have some good reads as well

    2. Stand Up for me STANS. I need you now! I need you to make a MILLION excuses on why I am still rich. BAWSE!

    3. this fat ass should have swallowed his pride and apologized for the lyrics instead of saying he didn’t mean what he said acting like an arragont fat fuck. I hope this fat fuck goes broke and starves

    4. RICK ROSS IS THE GREATEST RAPPER!!! WHO CAN TOP THIS LYRIC

      “PUT MOLLY ALL IN HER CHAMPAIGN, SHE AINT EVEN KNOW IT!”
      “I TOOK HER HOME AND ENJOYED THAT, SHE AINT EVEN KNOW IT!”

    5. When is reebok gonna realize niggas buy shoes from athletes not big tittied rappers…”got them new shawn carters!!”- said no one ever

    6. nigga said in a song he would die over these reeboks but i guess he wouldnt make a sincere apology for them

    7. Just imagine how much molly he could have bought with that and all the subsequent pussies he would have got to touch

    8. The lyrics alone could have doomed his entire career. All he needed to do is continue to say how he is fucking bitches left and right and he would have kept respect. He has sex with inebriated bitches means he is desperate and no better than a rapist.

    9. MAN SHOUT OUT TO RICK ROSS,TRIPLE C & MMG. REEBOK SUCKS MAN I MEAN THE BOSS INCREASED YOUR SALES SIGNIFICANTLY AND BASICALLY RESSURECTED YOUR BRAND BUT THATS HOW YOU THANK A NIGGA VERY DISLOYAL. RICK ROSS FANS ARE NOT HAPPY ABOUT THIS AND YOU WILL SEE THAT BY YOUR SALES DECLINING. FUCK REEBOK DONT BUY THOSE SHITTY SHOES

      1. you think rick ross resurrected Reebok? LMAO. how many Ross fans do you think really went and bought Reeboks because of him?

        he was costing them more money than he was going to ever earn them with all these protests and bad publicity

    10. Black people are stupid he was helping othere black people with that endorsement money giving people jobs and giving little kids christmas present so he loosing the endorsement money.He didn,t say nothing other rappers hasn,t said but they want single out him and you slave negros want too go along with some white women which didn,t boycott eminem for saying even worse no wonder black people never elevate themselves.

      1. Eminem wasn,t getting endorsement money taken away i,m not young and I remember and there was no boycott by black women against eminem.

      2. who was endorsing eminem though? and eminem was FUCKING HUGE a back then so even if he was getting endorsements being a platinum selling rapper it might actually be worth it to stick with him and his tens of millions of fans

      3. I,ll give you the fact that Eminem has more fan base because unlike black people white people support there people but the simple fact the protest were not singled out by one group of women.

      4. Now what are you talking about that white people only support white rappers? It’s thanks to white kids that whack people like lil wayne, rick ross, nicki minaj, tyga, gunplay are popular. I mean all you need to do is look at the lil wayne documentary and the live shows. Only white kids are there and some christian group of kids gets intervieved and they loooooooved lil wayne and his song lollypop. real talk.

      1. you are an idiot. 5 million is the money he would have got from reebok. its not like he is actually out 5 million from his own pocket

    11. Rozay still the bawse. He already released 3 classic albums and Reebok on the down trend. Ross needs to go to nike. Them niggas know what they doin.

      Bawse!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    12. ja rule gettin’ ass raped in jail right now not because he gay, but because he straight. he just wants to show you how comfortable he is around dicks and how much tolerant he is of fags

    13. If Ross has paperwork best believe Reebok has to pay him. You can’t just fire somebody because you don’t like a song lyric then not settle up.

      1. Pretty sure Reebok got it all covered and I’m sure it said in the contract that they can terminate that shit whenever they want. You think Ross could take Reebok to court and win against a multi-million dollar company?

    14. u know this is the same ja rule clown that keep posting because its all anonymous! create some diffrent accounts and maybe some clown will believe in your army! #SIKE

    15. Honestly why are people commenting about Ja Rule on every article, sad thing is its probably one person sitting on his PC spending his day doing it

      1. someone is butthurt about the trolls! accept it and move on theres a french montana troll a few YMCM troll theres that troll who posts fake album tracks… theres a fair share of them and you’re just annoyed by the ja rule troll? cmon son

    16. “You think Ross could take Reebok to court and win against a multi-million dollar company?”

      If he had a contract stating he was to be paid such and such amount, then yes, he could take them to court and win. Charlie Sheen got fired and won millions when CBS tried the same thing.

    17. YOU MEAN THAT HE WILL NOT EARN THE $5 MILL HE COULD’VE OR YOU MEAN HE LOST $5 MILL OUT OF HIS BANK ACCOUNT??

    18. Its crazy how Ross is getting a lot of flack for this, but eminems relapse album had 2 full songs all about abducting and raping women lol

      1. Hear that. Eminem also didn’t have a shoe deal with reebok to lose at the time though. People were pissed about the lyrics I remember, but that’s pretty standard with a mathers album

      2. I’m not a Ross fan but I don’t think he deserved that. Tyler the creator blew up with that Yonkers video which was full of controversial lyrics (and footage), and he won best new artist at the following Grammys. But since he had no endorsement deals, did that still make it okay? Where does the line get drawn? You can’t just pick and choose and play favorites.

    19. Rick Ross haters are by far the worst

      They like to bring up the fact that hes fat (which means nothing), and the fact that he was a CO when he was NINETEEN while conveniently overlooking the fact that he blew up in 06 (when he was 30), so while they like to say he is the fakest rapper ever, and he never sold dope, they themselves have to no proof for that claim. Really? You were alongside him for 11 years, and you know for a FACT that he didnt slang? Doubt that, specially when real niggaz from Miami vouch for him. Theres so many real niggaz that have vouched for Ross over the years, outside the rap game

      Not to mention, Ross is from Carol City, the meanest part of Miami. He ran with the Boobie Boys (the gang that ran Miamis drug scene) and Ross was KENNETH BOOBIE WILLIAMS’ FUCKING PROTEGE for godsakes

      Also, Gunplay is BY FAR the realest nigga in rap (this is not up for a debate). Do you think hed not only work with Ross, but be Ross’ right hand man if he thought for one second Ross was a fake? Also, Chief Keef is a real nigga (how long is his rap sheet, specially for a 17 y/o), and hes worked with Ross

      Bawse!!!!

      1. “Also, Gunplay is BY FAR the realest nigga in rap (this is not up for a debate). Do you think hed not only work with Ross, but be Ross’ right hand man if he thought for one second Ross was a fake?”

        YES I THINK HE WOULD BECAUSE ROSS IS PAYING HIS BILLS AND HE HAS MORE TO GAIN CO-SIGNING A FRAUD THAN BY KEEPING IT REAL

        IF IT WASNT FOR ROSS GUNPLAY WOULD BE FLIPPING BURGERS OR IN PRISON, POSSIBLY BEING GUARDED BY ROSS’S FORMER CO-WORKERS

        BY THE WAY GUNPLAY BEEN EXPOSED AS A FAKE WHO USED TO GET BEAT UP ALL THE TIME IN HIGHSCHOOL

      2. dat nigga Rozaz crashed his whip drunk into a building and had a loaded gun on him and didnt even catch 1 charge! NIGGAS HAS POLICE CONNECTIONS

      3. then Gunplay gets let off for robbing and assaulting his accountant with a gun! THESE NIGGAS IS SNITCHES

      4. Can’t speak for other “Rick Ross haters”, but I myself dislike Rick Ross because he advocates a really bad life style in the most unrealistic way. He is misleading a bunch of unwitting idiots into thinking slanging dope is cool and that the money you make of it is worth the effort… Really? Every real person who have been in prison, who have slanged dope and seen the real sides of this, would never claim or present it as good. Rick Ross is only giving me the impression of him as a total ignorant guy. He used to work with inmates, obviously this guy can’t tell right from wrong and advocates people to go to prison for nothing by advocating dope game the way he does.

      1. no one is talking about BIGGIE get the fuck outta here with that lame ass excuse

        everyone knows biggie was fat, nigga been dead for like 16 years who cares

      2. The article ain’t about Biggie… Don’t even mention his name once.

        U niggaz got some audacity
        U sold a million now U half of me
        Get off my dick

    20. Ahahaha, I’m confused. How come these feminists protested outside of Reebok office instead of Def Jam or Universal office? So what they are saying is it’s okay to keep making music about money, murder, mayhem as long as he can’t help sell shoes? huh?

      1. Rocko isn’t employed by Def Jam/Universal and it’s his song. Maybe you should be more productive at work instead of jumping on the web, you might learn something.

      1. good luck with that

        maybe all them florida inmates should sue him for ass rape, assault and violating their human rights

    21. rick ross career is crumbling. mountain of debt. violent threats. angry activists. time is ticking. the run is coming to an end. he had a great run. got exposed as the biggest fraud/liar in music history and got even more successful afterwards. no tears.

    22. now we just can wait that some hoe start claiming that she was raped by rozay and want mad cash from him.

      1. all he had to do was make a legit apology even if he didnt mean it and he could have kept his deal but he made 2 half assed attempts at trying to justify those lyrics and say they were interpreted wrong

    23. fuck reebok.they cant compete with they bullshit products.fuck yall bitchiz and yall dat support’ em. u aint shit.

    24. I can’t believe reebok ever paid the fat boy to wear they shoes. I thought shoe brands pay professional athletes to wear they shoes, not professional eaters

    25. What I really don’t get is what could be in his endorsement contract that would allow Reebok to “drop” him without paying him. My guess is that they still have to pay him although he has been dropped as a spokesman for the Reebok brand.

      1. Did ur mama drop u on ur head as a baby? You are retarded

        I just wanna know HOW do you know that reebok didnt pay him?

        YOUR BOSS IS BROKE NIGGA, ACCEPT IT. Stop making excuses for this COP

      2. if you are doing damage to the brand its a no brainer. BYE BYE CONTRACT. you clearly don’t know shit about business.

      3. Reebok is insulated concerning “LOSS”, surely Rick Ross received a initial check, but depending on Reebok just washing their hands with him they can walk away and get that money back as a tax “WRITE OFF”. Surely the marketing campaign and money spent will be a huge blow to Reebok, but remember females wore Reebok back in the day with skirts on the way to work and they have been a steady supporter for years, loyal fans; Just goes to show Rappers can’t say what they want then say its my 1st amendment right…lol

    26. I can see all this dirty pig White boys happy cuz no food for black man. The most rapist people on earth is you dirty pigs. 154 comments 144 comment made by dirty White boys hating on black people. To all you pigs no one can bring a Blackman down…Ross is still eating…fucking dirty pigs

      1. Even though I agree with you in many regards, and I am a black militant and don’t believe in black on black crime; We have to ignore bigots and racist and not get yourself upset man. the sarcasm you read here is angry bigots upset at Rick Ross’s fame, but in jest Rick Ross told the world that he knows men who dope females to rape them or he dopes female himself to rape them; When you tell on yourself WHAT THAT DO? A man with his money can get females drunker than drunk, let em go to sleep and when they not hungover still get the panties… so what he need to slip em a pill for ?

    27. People think that people who listen to rap are dumb and ignorant; yet I think men and women view shit different. i am a man and I remember females telling me they used to put Visine eyedrops m=in mens drinks and when the guy passes out they rob him blind, take all his clothes and he wakes up dazed and can’t remember where he’s been. Prostitutes have been doing it forever with pills crushed up and you should expect that form females you don’t know. the only difference here MEN is that the women doing it never put it on a song, gloat and boast about it like they are proud to do it. If a dude got to slip a chick a drug because otherwise he wouldn’t be able to fuck her based on his charm,intellect or game then that should say a lot about him. Rick Ross aint no teenager or frat guy, or college student where between prostitutes and the other guys this typically happens so he made a poor judgement to TELL ON HIMSELF AND WHAT HE DOES. One day some of us men will have daughter or have them now- and the shit aint that funny- he should have lost a lucrative deal; Its not feminist either fella’s lol, its common sense to never even mention you do shit like that even if your scandelous as fuck.

    28. Didn’t Rick Ross say “GOD FORGIVES-I DON’T”? See you don’t have to believe in God for God to be relevant because whatever you believe comes back to bite you on your ass. Its like Meek Mill using ” Amen” in vain then he surprised the judge says he can’t go on tour and fly out the country…God always get the last laugh

    29. Being that he should be homeless anyway…screw this guy, he sucks and I don’t know how he’s lasting so long..SMH…

    30. We support Rick Rosses correctional officer past. As well as his lyrics glorifying drug use, fornication, and murder. But once he mentioned the molly line. That was the final straw for us. We’re looking forward to starting a new campaign with lil b. Swag!!

      1. reebok dont give a fuck about any of his lyrics. once people started protesting outside of their stores, signing petitions and boycotting their products it was a wrap. any smart business would have done the same thing.

        ross is bad for business. fuck standing by him and defending that shit. keep it moving find another face for the brand.

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