Chicago rapper Taylor Bennett understand the struggles of choosing to remain an independent artist in the cultural landscape of music today.

The release of the video is Bennett’s first offering of the year after releasing his EP Be Yourself, released last July. The video shows a scenario of Bennett going viral, going on to sell out arenas. At the end, however, we see an alternate reality where he never released the video that launched him to superstardom, and Taylor seems content with this choice.

The 23-year-old performed the single on Late Night With Colbert earlier in January.