Not everyone watches the annual Super Bowl for the football. Sometimes it’s all about the commercials.
Hip Hop represented well in one Pepsi Co ad in particular, which featured Missy Elliott and actor Morgan Freeman battling Busta Rhymes and Game of Thrones actor Peter Dinklage. Pepsi Co weaved a Mountain Dew and Doritos ad into one seamless presentation.
According to Business Insider, NBC charged $5 million per 30 seconds of air time, meaning the minute-long ad cost roughly $10 million to run.
Watch the ad above.