San Antonio Spurs superstar Kawhi Leonard recently returned to the hardwood after suffering a career-threatening injury during last year’s Western Conference Finals.
After fans and pundits alike have seen his impact can greatly tip the scales in his team’s favor, Footlocker and Jordan Brand have seized on the opportunity for a #BoldLikeKawhi campaign. They even invited Nipsey Hussle in on the coronation, as a chunk of the spot features Neighborhood’s new single, “Rap Niggas.”
The campaign casts the spotlight on Air Jordan Gatorade Collection that includes the Air Jordan I OG High Gatorade and Air Jordan VI Gatorade. They will be dropping in four different “flavorways” of Orange, Lemon Lime, Grape and Cool Blue on December 26 and December 30 at select Foot Locker stores nationwide and on footlocker.com.
“I had a ton of fun partnering with Foot Locker and Jordan Brand to show off another side of my personality that most fans don’t get to see every day,” said Leonard said of the commercial spot. “Being part of a holiday campaign that pays homage to the original ‘Be Like Mike’ Gatorade ad is really special.”
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Patrick Walsh, VP of Marketing for Foot Locker North America, chimed in saying, “We were thrilled to partner with Kawhi Leonard for our Jordan holiday campaign. We all know Kawhi is bold on the court, but highlighting his style and confidence in the new Air Jordan Gatorade Collection will help all of our customers at Foot Locker make bold sneaker selections this holiday season.”
Check out the #BoldLikeKawhi spot up above and consider yourself lucky. It doesn’t air on television until Christmas Day during ESPN’s round of holiday games. Tell a friend to tell a friend.
