As one of the newest additions to the Rhymesayers Entertainment roster, deM atlaS has been privy to all that the Rhymesayers empire has to offer — sold-out shows with Atmosphere, impeccable marketing, and apparently high-quality videos. His latest visual comes in the form of “Perfect Day,” one of the most infectious tracks from his recent album, mF deM.
Directed by Samiera Abou-Nasr, the video follows an optimistic deM atlaS as he pursues the ultimate inner peace on a beautifully sunny day. “If I die today/it’s going to be the best day I’ve ever had,” he asserts. A cameo from Atmosphere’s Sean “Slug” Daley (and co-founder of the Minneapolis label) is an unexpected surprise at the end and works as the exclamation point to another solid Rhymesayers project.
deM atlaS is currently on Atmopshere’s Freshwater Fly Fishermen Tour. Visit here for tour dates.