HipHopDX Exclusive Premiere: JT Soul excels at a subtle style of rap, epitomized in his video for “Need Your Love.” Produced by Jei Bandit, the song’s downtempo beats and swirling, dreamlike synths dominate the first half, set in the video to sensual, red and blue tinted filters. The clip features a woman in bed, nighttime city streets, and storefront signs in Asian characters.
When JT Soul launches into his heavy rap verses, the focus shifts to him as a rapper, cutting between underwater footage, then returning to the woman, to the city. It is a video of intrigue, creating a narrative of mythos around the emerging rapper that stretches from streets to sea.
