“Down To Roll,” the latest video single by California emcee and frequent B-Real/Dizzy Wright/Xzibit collaborator Demrick, is the second in a music video trilogy detailing a day in the rapper’s life in Southern California. In the seductive video for “Down To Roll,” Demrick takes a break from enjoying the sun and touring the city streets. He retreats into a secluded, neon-lit backroom with two female companions, smoking joints and vibing to Cali Cleve’s instrumental quiet storm.
“Cali Cleve have produced and mixed a lot of the records by Kid Cudi, such as the Man On the Moon album,” explains Demrick. “They’re so musically inclined, so when we sat together we created this record completely from scratch. I wanted to do a record that basically told the ladies how the average man thinks, excluding the emotional side and just being direct. ‘Down to Roll’ is every guy and woman’s experience at one point or another in their life. A relationship that doesn’t put too much pressure on either person, provides a lot of fun experiences, and an overall homie type of friendship.”
Look out for his Collect Call album slated to drop on June 24 via 10 Stripe Records.
