It seems Kendrick Lamar decided to enter the starship funkadelic for this one, borrowing from an L.A. sound largely relegated to the margins these days. The effect is intoxicating get-up, not turn-up. THIS IS IMPORTANT. As Thurz did last year on Designer EP, the reintroduction of funk maybe just be the thing that breaks the fever on the long orbit that has been “turn up” music. This is the one Pharrell called “unapologetically black” around November last year. Listen and listen good.
P.S. DJ Quik is said to be behind the boards. We’ll confirm as we update!