Master P is a brilliant businessman, unfortunately the same cannot be said about his musical talents. However, during the height of No Limit‘s success Master P released the excellent Ghetto D, an album that proved that he did indeed have rapping potential. Sadly, that potential has all but vanished on the disappointing Ghetto Postage. His newest release suffers for primarily two reasons: One, it seems to be more of an uninspired gimmick to keep his name in the marketplace than an album actually meant to entertain his fans; and Two, his new production team pales in comparison to the old crew.

In fact P even goes so far as to denounce the old No Limit producers on the contrived sounding Problems interlude. Many tracks simply don’t cut it; most of all the incredibly annoying military-chant inspired Souljas. Among many other songs, B I Like, and Twerk That Thang are also forgettable. In fact there are only a few, rare shining moments to be found on Ghetto Postage. Poppin’ Them Collars is a bouncy, club tailored track-featuring Snoop that will undeniably be a hit. Life I Live, and Would You are mediocre tracks that are good, but only for a few listens. The one moment in which P truly sounds genuine is on the heartfelt, Always Come Back To You, and its appearance at the end of the disc is a needed refresher from all the senseless rap that precedes it. To round out the record P takes another stab at taking the clubs by storm with Pockets Gone’ Stay Fat, an obvious attempt to recreate the mood instilled by Make ’em Say Ugh, except it lacks the gusto found in that earlier hit.

Although some fans will surely enjoy Master P‘s newest it seems more likely that Ghetto Postage will only cause his fanbase to dwindle even further than it already has. He must be kicking himself at about this time, if only he hadn’t dumped his old producers.