TIDAL doubled its subscriptions thanks to the release of Kanye West’s The Life of Pablo album.
TMZ reports that the streaming service shot up from 1 million subscribers to 2.5 million in 10 days after the project was released.
The Life of Pablo was streamed millions of times, which set a record for most streams on TIDAL. Rihanna released her ANTI album and Lil Wayne released Free Weezy to the service.
TIDAL is expecting to rake in $15 million in revenue from the new subscribers. The company offers a free 30-day trial before the payment plan is invoked. There are two versions of TIDAL, a $9.99 per month premium package and a $19.99 HiFi version.
The source also told TMZ that West is considering a physical release of The Life of Pablo. He previously stated that the album will not be available for purchase and can only be heard on TIDAL. A source told the New York Times that the rapper is preparing a deluxe physical edition of the album.
For additional Kanye West coverage, watch the following DX Daily:
1.5 million potential buyers….what a dumb*ss
you’re quoting TMZ as a legit source of information? FOH… rehashing a third-rate gossip site’s post as your own? HHDX done fell off… congrats, you’re the new ALLHIPHOP.com
Fuck that, I’m sticking to pirating!
we the new jacksons, momma bout that action!
If you believe this, you are dumb as fuck…
I really hope he does. Just cancelled my free trial of tidal. I’ll gladly buy the album/CD. If he has as much material as he says he does, maybe even have his first double album. I liked TLOP
So people signed-up for the free trial just so they could listen to TLOP and then will cancel after 30 days…how is Tidal making money from that? TMZ will report on the drop after a month again.
They quakemoney off of the ads that they sell when they report the in subscribers.
nice they went from 20 to 40 subscribers #StartedOnTheBottom
Keep Hating white Fucks , you cant stand it when Gods are making money
lol do you actually believe we care? sheesh
Is that why he asked white mark zuckerberg for a million dollars to bail his 53 million dollar debt ass out?
Excellent news keep up the good work
What happens when 70% of the new subscribers cancel their subscriptions when the free 30-day period is up?