Snoop Dogg and Master P have taken their breakfast collaboration to new heights, revealing this week that their collab has finally earned a national distribution deal.
Tha Doggfather and No Limit boss have been chipping away at their cereal for a few months now, unveiling three new flavors of Snoop Cereal back in December, but on Martin Luther King Day (January 16) shared a video to celebrate the national deal alongside employees of the Minnesota-based cereal company Post Cereals.
“HAPPY MLK DAY @snoopdogg and I are the first black-owned cereal company with a national distribution deal. Salute to @post_cereals for believing in diversity. SnoopCereal.com BroadusFoods.com The more we make, the more we give.”
In the video, Master P gives thanks to the hard-working employees at Post, and explains how none of it would have been possible without them.
“I did a record deal, I sold 100 million records and now I’m in the cereal game,” Master P said holding a gold spoon. “This is the new game…Here’s what diversity’s all about. But for real I want you to know you’re the only company that stepped up and seen the vision and seen it early.
“I know we talk about diversity and African-American owned products on shelves is so important, ’cause we spent over a trillion dollars on it, and that’s what me and Snoop talk about. Creating that diversity.”
While Snoop and Master P have plenty of reason to celebrate, Snoop Cereal almost didn’t happen. The pair were initially forced to rename their cereal brand, which was originally called Snoop Loopz, after claiming the cereal industry tried to stall their early success.
In an Instagram video posted to Snoop’s page, the “Lay Low” collaborators explained they were looking for a new name for their company after an unnamed competitor attempted to ban their product from grocery stores.
“So they don’t want us to use Snoop Loopz on our cereal box even though that’s that’s my name,” Snoop wrote in the caption. “We’ve built a national brand and disrupted the cereal industry, we did it with hard work and integrity. I know they’re uncomfortable and scared.”
Snoop added in the video: “We did this for the people, we did this for the family, we did this to make sure that people had something to eat. P has been out there touching these kids, making sure that they got lots of food, making sure that these homes and these people that deal with the homeless and getting them back on their feet have access to this, so we doing a good thing.”
In other news, Snoop Dogg and Master P also teamed up with the Future Healers Program last year to help 10-year-old Malakai Roberts publish a book titled Adventures with Malakai. The book, which is set to hit shelves in 2023, is about overcoming adversity and aims to inspire kids to do the same.
I really wish this “Article” would have given a lot more information and context other than “National distribution deal” what does it involve? Who is the distributor ? What stores will be stocking it ? This whole puff peice stinks of shitty journalism.
Idiot the distribution is by post like he said and all super markets they have distribution at smh with yo hate’n azz
You stink of hate,if you’re trying to support it,go to the grocery store and buy a couple of boxes,
Anybody with a lot of money and a business mind can start a business. This has nothing to do with race, but they had to throw it in there.
You sound stupid smh
its cuz they want to entice so called black people to buy this junk and pollute their digestive systems. so called black people be targeting each other more than the police do and its cool you can make millions rapping about it.
Sugar cereal is garbage breakfast food. Eating cardboard is probably slightly better.
MLK died for this?
I lol’d way too hard at this and now I feel bad
Why u not complaining about all the product out there that’s not black owned?I bet you got something in your house that’s not healthy to eat,I know I do,all I can say to snoop and P, is continue to be successful and do things that other African Americans need to be doing,Invest,and stop hating
Im so amazed two black millionaires could sell fruit loop copies! I didn’t think it was possible due to racism! They prove that a black man is allowed to sell food in America, which I had no idea was possible! I want snoop yo iniect me with that high fructose corn syrup! (He could have at least worked to provide something sort of special and gone a natural route, all real sugar, and done something that means something)
They do have a healthy wheat cereal option 🤦🏽♂️🤦🏽♂️🤦🏽♂️🤦🏽♂️ with yo hate’n azz
Lmao Master P said they “spent over $1 trillion” on this? Bullshit. He is claiming they spent what less than 5 companies on the stock market have become worth… on two knock off cereals? The big brand distributing their cereal, Post, is worth $5.57 billion today.
That’s not what he said idiot smh
Stop hating on success,no matter what,they making moves,all that negative talk ain’t nothing but hate,go out and create you a brand of something, instead of knocking the next man, anyone that has anything negative to say need to stop hating and make a move to provide for they next generation,get money so that your family can have a generation of wealth
suck cess means to eat shit or kiss the ass of another man to get paid
Using MLK to boost their garbage cereal brand….. Shameless as usual. Snoop and P have become sellout B!TCHES. Who cares if it’s black owned when you are doing it on the back of REAL BLACK HEROES like MLK.
That, and they think they’re revolutionary or some shit for selling a knock off cereal. They didn’t even come up with an original idea. It’s like copying coca cola flavor and calling it “Snoop Cola” and thinking you’d did something great for the community. These dudes smell their own shit 24/7.
Shut up and copy something so you can get a few million
Why don’t you go and see some knock off anything and get you a few million dollars,you ain’t say nothing about all them other cereal in the grocery store that’s knock off,but you wanna speak on a black man and what he doing, complain about all the other things that are around you that’s not healthy in your community,
Shut up and do something,I bet MLK is proud of them for taking advantage of the opportunity that he fought hard to provide for them to utilize,why you talking they doing exactly what martin Luther king fought for them to be able to do dummy