Snoop Dogg and Master P are being forced to rebrand their Snoop Loopz cereal after claiming the breakfast foods industry is trying to stifle their success.
In a video posted on Instagram on Thursday (December 8), the Death Row owner and No Limit boss revealed they’re looking for a new name for their cereal brand after attempts from unnamed competitors to ban their product from shelves.
According to the veteran rap moguls, their early success in the market has “scared” their rivals, who are now trying to hamstring their growth.
“So they don’t want us to use Snoop Loopz on our cereal box even though that’s that’s my name,” they wrote in the caption. “We’ve built a national brand and disrupted the cereal industry, we did it with hard work and integrity. I know they’re uncomfortable and scared.”
Snoop Dogg and Master P emphasized that Snoop Loopz was launched to bring diversity to the cereal industry while providing economic opportunity and, of course, a fun and nutritious breakfast option to their communities.
“Our mission is to build diversity and economic empowerment,” the caption continued. “Times have changed. There’s enough room for all of us to be successful. This is bigger than us, we are fighting for the next generation of entrepreneurs. We’re no longer just being consumers, we’re educating the culture building our own brands, and passing down generational wealth.”
“We did this for the people, we did this for the family, we did this to make sure that people had something to eat,” Snoop added in the video. “P has been out there touching these kids, making sure that the got lots of food, making sure that these homes and these people that deal with the homeless and getting them back on their feet have access to this, so we doing a good thing.”
Master P specifically accused the industry of not wanting to see African-American entrepreneurs gain a foothold in the market.
“They try to take us off the shelves, they want to ban us. When you look at these big companies and all these big old brands, they just ain’t used to seeing African-American owners of cereals. This been happening for over a hundred years; we’re just trying to add some diversity into the stores.”
The duo didn’t reveal which brand(s) is forcing them into renaming Snoop Loopz, but AllHipHop speculates it could be Kellogg’s, whose long-running Froot Loops cereal has a similar name and logo.
While Snoop Dogg and Master P vowed to fight the good fight, it appears they’ve agreed to give up the Snoop Loopz name and asked their followers to submit suggestions for what to call the Broadus Food cereal brand, which they launched this past summer.
“Calvin Crunch © Boo Boo Chunks © Long Beach Bagel Seeds ©,” veteran producer The Alchemist commented, while Snoop’s “Camino” collaborator Camino proposed: “Snoopy snacks.”
Snoop Loopz isn’t Snoop and P’s only business venture. Earlier this year, they teamed up with the Future Healers Program to help 10-year-old Malakai Roberts publish a book titled Adventures with Malakai.
The book, which is set to hit shelves in 2023, is about overcoming adversity and aims to inspire kids to do the same.
So it has nothing to do with the ripping off of the loopz logo?
So it has nothing to do with the ripping off of the loopz logo?
Lmao. This isn’t an anti African American thing idiot. It’s an anti competition thing. Of course big brands will always strive to knock out any competition they face, it’s called business. You know how many small brands that became successful were bought out by Kellogs and others for more than they were worth, just to retain control of the market? They’re saying how they’re doing it for the community. No. You’re worth $150 million snoop. You are doing it to further capitalize and gain more profits, or it’d be free.
Real crab in the barrel comment
The name even sounds similar to Fruit Loops. What did they expect? Lol why do black folks always want to pull the race card? They aren’t scared, they are protecting their brand, which is exactly what snoop and p would do. Now how stupid is that? Lmao
Thank you! The 1st thing I thought was, “um, that’s called business.” Oh someone else doesn’t want me to win. Isn’t that life. If it was easy everyone would be doing it right?
Why can’t they just pull the race card then if business is just business and it’s okay for everybody to cheat. Maybe it’s just a good business decision. Maybe they just want to knock out the competition. It’s just business buddy. Everyone is cheating. It might not be ethical but who go by ethics when it comes to making money.
How is making a knockoff of fruit loops bringing “diversity” to the cereal industry ? Aint nothing diverse about literally cloning a product. How about shaping them like little microphones or lowriders ? How about dropping the cartoon animal in favor of a cartoon of Snoop ? How about coming up with a name that doesnt rhyme with Fruit Loops ? Can we get some actual diversity please ?
It’s literally a fruit loops knock off. How’s that diversity? Maybe if he came up with am original cereal actually… there’d already 100 different fruit loop knock offs that cost $1.50 for a box. Bet this stuff sells for over $2.50.
For all you smart jackasses in this comment section …you do realize there are other knockoffs of Fruit Loops on the market with similar names and logos if you shit heads pay attention in the supermarkets so P is right they don’t want black folks in that market because if it was about that they wouldn’t have allowed them to even release the cereal at all! Summa yall is just REMEDIAL!
For the actually smart people, not you, there was ZERO context as to what aurally has occurred. None. Zero. Zilch. You don’t know what any cereal brand said or did to lead to this reaction from Snoop. We don’t know who is behind it, or what they did. So making these blind assumptions on your end is pure stupidity. And FYI, there have been THOUSANDS of lawsuits over knock off cereal brands emulating the originators brands. This isn’t the first time big companies have not taken kindly to smaller companies attempting to emulate their product as a clear knock off.
No. The fruit loop knock offs allowed to stay the way they are, are more like “fruit circles”. Not “snoop loopz”. That is the equivalent of coming out with the “eyePhone” and copying the interface.
@Short Bus Killa
yep…to most of these c***suckers on this comment section, it’s two Black guys in question, so of course they ‘must’ be in the wrong nomatter what the situation. If this was someone like eminem, or macklemore (or anyone not Black)…watch how different the comments on here would be. lol
For all you smart jackasses in this comment section …you do realize there are other knockoffs of Fruit Loops on the market with similar names and logos if you shit heads pay attention in the supermarkets so P is right they don’t want black folks in that market because if it was about that they wouldn’t have allowed them to even release the cereal at all! Summa yall is just REMEDIAL!
Master P out here touching these kids
Master P out here touching these kids
How bout dey start by removin Snoop n leavin P in da business. Dat wud make it better.
If tha streetz gots a name for them Snoop Loops, it be 6ix9ine puffs.
Why does Snoop look so old and skinny in this video. Everyone else gets fatter he gets skinner and he smokes more weed. 🙄
He knows what he’s doing he’s perfectly embalming himself as we all should 🤣😂
Snoop Hoops….Pimp O’s….Fruit Snoops…West Coast OG’s