Rihanna is back in full effect and is showing off her curves in the latest ad campaign for her Savage X Fenty lingerie line.
The multi-hyphenate shared a commercial for the brand’s Valentine’s Day campaign on Instagram on Thursday (January 12).
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Giving a preview of what the latest drop offers, Rih Rih brought the sex appeal as she rolled around in a lace bodysuit. “phuck yo roses #XXSavageX,” she wrote with a heart emoji.
The brand also shared a look at the collection with a post of their own that featured Rihanna in a two-piece set.
The new collection arrives just ahead of Rihanna’s upcoming performance at the Super Bowl LVII halftime show – which she also created a collection around for Savage X Fenty.
The “Game Day” collection features 17 different pieces including hoodies, sweatpants, varsity jerseys, tops, hats, beanies, boxers and a bandana. The drop is inspired by the color of an actual football, and RiRi modeled several items on Savage X Fenty’s Instagram page.
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Super Bowl LVII will take place on February 12 at State Farm Stadium in Glendale, Arizona. The performance will mark the new mom‘s first major performance since the 2016 MTV Video Music Awards, where she delivered a medley of hits to coincide with her winning the Michael Jackson Video Vanguard Award.
In a trailer promoting her performance released on Thursday (January 13), Rihanna silences the chatter surrounding her years-long musical hiatus.
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The video, dubbed “Rihanna Is Back,” begins with audio of fans, reporters and radio hosts counting the days since the release of her last album — 2,190 to be precise — while impatiently clamoring for her comeback.
Eventually, Rihanna steps out of the shadows and into a spotlight, bringing her finger to her lips to hush the audience. Fittingly, the 30-second clip ends with a snippet of her 2016 ANTI cut, “Needed Me.”
The fashion/beauty mogul is reportedly working on a documentary about the impending performance, according to a “music insider” that spoke to The Sun in November.
“She will be recorded during rehearsals and meetings in the lead-up to the big night and give an insight into what her life is really like now she is returning to pop as a mum,” the source reportedly said. “Rihanna is a massive force to be reckoned with when it comes to music and so Apple has paid millions.”
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The source added that Rih signed “a huge deal with Apple” for the documentary to appear on Apple TV+, but nothing has been confirmed by her camp just yet.
