The song was teased during a fashion show for Skateboard P’s latest collection for Louis Vuitton, for whom he serves as its creative director, on Friday (December 1). The song played while the models walked.
Though the name of the song wasn’t revealed, the audience seemed to respond positively to the sound.
Take a listen to it below.
— HipHopDX (@HipHopDX) December 2, 2023
Pharrell Williams has been quick on the draw with a lot of heat as of late.
The Pharrell-produced anthem hit streaming services on November 3 and is slated to land on Cudder’s delayed INSANO album, which is now expected to arrive in January 2024.
In addition to crafting the ominous beat, Skateboard P handles chorus duties: “We were just there at the party, she was drinkin’, prolly/ She serious, not sorry/ That’s when she just hit it hardly, started feelin’ godly/ Near death, mmm, out of body.”
When it comes time for Cudi to take the baton, he pays homage to the late Virgil Abloh. “Bleed in the scene, I can achieve/ What I dream, full steam on the Humboldt, always think of Virgil/ I was always hit with the no-no/ Gave no fucks on the normal, yes, I’m different,” the Ohio native raps.
Travis Scott bats third and runs the trio across the finish line with his syrupy bars, “I was just there at the function/ Had this shit bumpin’, Vivienne Westwood with the buttons/ I went no limit with the budget/ P and the Cudi, had the hoes heavy on the money,” Trav rhymes to kick off his verse.
“Love to my brothers P and Trav. We made some magic again boys,” Cudi added on Twitter Friday following the song’s arrival.
INSANO will be released in January and come loaded with 40 tracks in total, Cudi announced back in October.