Master P has repeatedly proven what a savvy entrepreneur he is. Whether it’s his vision behind No Limit Records or the new line of Uncle P’s food products, the Southern Hip Hop mogul clearly has a knack for business.
On Thursday (October 1), P shared an Instagram post of himself holding up two boxes of cereal called Uncle P’s Hoody Hoos!, his next endeavor.
“Hoody hoo cereal,” he wrote in the caption. “Started from the bottom now we here. They can’t beat us so they might as well join us, cause they not gonna stop us. we making history! The first hiphop cereal owned and produced by us #GoodisGood UnclePCereal.com @unclepcereal We changing the game! The more we make, the more we give #UncleP #PJfoods.”
The Hoody Hoo! brand borrows its name from TRU’s 1998 single “Hoody Hoo.” At the time, the group consisted of Master P, his brother C-Murder and Silkk The Shocker.
The group went through many incarnations over the years and dropped six studio albums, culminating with 2005’s The Truth. But rumors of a reunion album called Horror Movies started circulating this year.
Master P vowed to replace “racist” food brands such as Aunt Jemima and Uncle Ben’s in the wake of the police killing of George Floyd in May. Instead, he’ wants Uncle P’s Louisiana Seasoned to be the go-to for rice, pancake mix, syrup, beans, grits and oatmeal.
“Uncle Ben was a model,” P told HipHopDX in August. “They paid him $50, and I don’t think he even know, his relatives now, that this guy was paid $50, and this is a multi-billion dollar business now. Even Aunt Jemima, they was taking her around, she got paid $5 in 1889, and relatives did not get residuals from this.
Master P Launches Ramen Noodle Brand Named Rap Noodles
“And that’s the thing that made me say, ‘We have to educate our culture.’ Now if we’re going to fight this injustice, it starts with economic empowerment because if we don’t own anything … And I’m telling my people, ‘Stop burning the blocks down, and let’s go buy the blocks back.’ So we have to be educated on financial literacy to do that.”
He continued, “So we are protesting, we’re together in unity. Blacks, Whites, everybody’s coming together. Latinos, Asians, I mean when you look out there and see these protests, it’s not just all Black people anymore. So I mean, Martin Luther King paved the way. This generation is really going hard, and we’re committed. I’m committed to the whole economic empowerment of our people and our culture. I think that’s important.”
P also started the brands Rap Noodles and Rap Snacks. The Rap Snacks brand, which includes Rap Noodles, was founded by CEO James Lindsay in 1994. The chip brand has featured the likenesses of rappers such as Cardi B, Migos, Fetty Wap and Romeo Miller.
About to download the song, haven’t heard it in a minute. That song was the shit when it came out. I was 16 at the time. Damn time fly by
I love No Limit but that song was a total ripoff of OutKast. It wasn’t even a saying before they made the song. No different than when he stole Wobble Wobble from Cash Money.
You remember C-murder ride on my enemies straight stole 2pac shit…. Lol and No more questions!!!! Straight stole EazyE shit…. No limit for Life!!!! Hoody Hoo!!!!
You sound crazy. C-Murder literally gave a shout out to Easy E on the track. Them songs were like tributes to the music that influenced them.
Don’t do it, it’ll ruin your memories…after NL Chronicles I went back to check shit out again…I was embarrassed by myself. Amazing how he did what he did…No Limit is literally the worst music to be popular ever. Even by today’s shit standards, No Limit music was unbelievably wack. The best thing to come out of No Limit was the Bout It Bout It beat
WHAT, YOU DONE LOST YO MIND.
Damn I want some of UNCLE P’S HOODY HOOS all up in my mouth.
Master P’s fanbase is comprised 100% of people with sub 60 IQ.
That’s knee-grows for you alright.
I hope the Howdy Ho cereals don’t make em say ugh!
percy miller is the shaq of the rap world. this blacc man has his hand in just about everything. even though the nasty products he’s associating himself w/ are keeping him interested. p need to go head an sit down. be’s no longer making songs so…..
At first I read the cereal name as Hoodie Hoes. I’ve lost interest now.
How the F is Aunt Jemima and Uncle Ben racist? These sensitive ass blood sucking vampires are all race bait and no substance. Someone ask this idiot what’s so racist about Uncle Ben lol.
You should do research before you speak out at this risk of making yourself look like an A-1 idiot, Aunt Jemima and Uncle Ben pictures have been change from the racist insensitive first artwork that was published, not only that the white people that stole those ideas from blacks at the time expoited their ignorance to marketing and commerce and got filthy rich from it, do your homework before opening your mouth and do yourself a favor a go and rearrange the word “listen”
Master P s music sounds like each era. Hes got late 80s gangster rap records, boom bap, dirty south bounce, west coast g-fUNK and now trap. Hes got the best voice on the label. Ace B’s tight on the new no limit. The mans done it all and you can bet after i drill a few hoes, ill be chompin on hoodie hoos in my house coat god damn it. Uncle P dont give a fuck. He blatantly makes whatever style of musics relevant at the time for a buck. He pulls it off elegantly and beautiful with zero passion other than money lol
Fam that is one hell of an observation. I’ve felt that way about P for years. Passion may have been in his early music but it’s so obvious that it’s about money after that. I appreciate his hustle but the best hustlers don’t let you know that you are being hustled. Good one! 2
“yes mister merchant of death, sell us your diabetes in a box”
Give the man a chance. To get u gluten free in your box with the oats u like quick to bash black
It’s funny how people are talking about his music when this has literally nothing to do with it. It’s about economic empowerment for black America, something that is desperately needed. The money black people spend makes people rich, while blacks themselves don’t own anything tangible. Spending money on black owned products is the first step.
All he did was copy my Snitchos cereal lol what a loser