Kanye West has made his stance clear on why he’s leaving Gap, explaining the reason for his departure in a new TV interview — watch it below.
After having his legal team send his apparel partner a request of contract termination notice, Ye joined CNBC’s Closing Bell hours later on Thursday (September 15) to further explain why he wants out.
Yeezy became irritated with Gap when they didn’t allow him to price garments from their collaboration and he felt they used his brand to leverage a much heftier price tag than the modest idea he had in mind.
He claimed they ripped off one of his black t-shirt designs and sold it for $19.99 and also promised him to build Yeezy Gap stores and that never came to fruition.
“[They] priced my stuff at $200 and above their whole price point normally and then did the exact shirt for $20,” Ye told CNBC. “Also, they did pop-ups and I signed on with them because in the contract they said they were gonna do stores and they just ignored us about building stores constantly.
“It was very frustrating, it was very disheartening because I just put everything I had [into it]… Everyone knows I’m the leader, I’m the king. So a king can’t live in someone else’s castle. A king has to make his own castle.”
Kanye’s frustrations have boiled over to the point he sees no option but for him and Gap to go their separate ways. He feels the brand has handicapped him from a leadership perspective as his voice rings hollow inside the Gap boardroom.
“Don’t bring a leader in and have them not lead. Why would I argue with people who are getting paid by the Gap. I’m sorry, I’m not gonna argue with people that are broker than me about money.”
“The glasses are coming out soon,” he concluded, referencing the Back to the Future-esque shades he was wearing during his appearance.
Ye’s lawyer sent Gap a letter on Thursday (September 14) notifying the company the deal is over. The Chicago rap legend argued it failed to meet specific obligations. Attorney Nicholas Gravante Jr. told Business Insider that Gap “left him no choice but to terminate their agreement.”
Kanye also recently spoke to Bloomberg about how it was time for him to “create a new industry” and not have any more corporate disputes stand between him and his goals after signing a 10-year partnership with Gap in 2020.
Kanye West Sparks War With Gap Over Allegations Of Secret Meetings + Design Theft
“It’s time for me to go it alone,” he said. “It’s fine. I made the companies money. The companies made me money. We created ideas that will change apparel forever. Like the round jacket, the foam runner, the slides that have changed the shoe industry. Now it’s time for Ye to make the new industry. No more companies standing in between me and the audience.”
The New York Times has since confirmed that the YZY Gap line is coming to an end.
“While we share a vision of bringing high-quality, trend-forward, utilitarian design to all people through unique omni experiences with Yeezy Gap, how we work together to deliver this vision is not aligned,” Gap president Mark Breitbard said. “And we are deciding to wind down the partnership.”
He doesn’t want to argue with people who are broker than him; he wants to sell clothes to people who are broker than him.
Well, you do know that GAP prices those clothes.. not Kanye right?
You know what’s crazy, the GAP CEO feels the same way! ?
I bet they are not crazier then Kanye, though. Dude lost his effing marbles a LOOOONG time ago…. Now his life is on big pathetic sh!tshow for the whole world to see. He’s gonna end bad too. Nutters always blow it up for themselves. If I had a billion dollars the last place you’d find me is talking crazy ish on the internet about the mother of my children. Crazy nut.
Sounds like you didn’t watch the interview. Just went on a emotional rant instead. lol
“I’m a king” VAFFANCULO PUTO!!! This is why everybody hates you
somebody forgot to take their meds today
Sounds like a jacka$$. Been lost since his momma died. They dont care if you don’t want to argue or not.
If his mother was alive, I guarantee you that she would rip him a new one. Looking down and disrespecting people because you have more money than them is not a cool thing to say because it can all be taken away from you. I believe he needs to be canceled
Let this be one of numerous lessons to keep this guy out of your business and personal circles. He is a snitch.
So pretty much he’s talking about the 99%. How arrogant.
Some of y’all are so use to working making other people money, you could even get what Kanye was saying. The rest of y’all are just jealous pocket watchers.
You sound really dumb
If he has more money than the GAP CEO than why was he working for them in the first place? He may have more money than the CEO but he does not have more money nor power than the brand has. Reason why he needed them they didn’t need him. He overstates his importance constantly. Oh my gosh what is Donda thinking right now SMH…
Kanye is a Sad individual. It’s always about money with him. I’m. He thinks his money makes people think he is some Almighty figure. He is wrong. He is a sad lame who married a Hoe and then tried to change that HOE but failed.
He falls out with every company he partners with. Why hasn’t he just put shit out on his own?
so he equates intelligence with money? what blac k folks shop at the gap anyway? he bout to lose it all oh well put u money where ur mouth is and see how you compete
Oh ok now he’s managed to make the ugliest sunglasses I’ve ever seen. Continues to sacrifice looks and style for just simply looking different than everything else because ya know… he’s a “genius”. His shoes have to be the ugliest shoes I have ever seen. Looks like a 9 year old designed them. Now we got ugly Macho Man Randy Savage shades. On top of all of this we have the dumb rain boots and masks. This guy continues to bank on the idea that if something looks like nothing else that is out there it will be a success, yet it just ends up being ugly.
He’s like a kid with a wild imagination who was given a bunch of money to design clothes lol I’ve never seen such a dumb person act like they’re a genius in my entire life. Dude could be worth a trillion.. still dumb as a box of rocks.
I mean it makes sense. Why would you argue about money with ppl that are broker than you… That’s equivalent to arguing with Kanye about mental health.
I’m no Kanye fan, but calling him stupid seems silly. He bets on himself and has become more successful than all of you smart people criticizing him. Stop with the clown comments.