Jay Z has had his work cut out for him defending his streaming service Tidal. Most recently, he spit a freestyle at his B-Sides concert sponsored by Tidal. In the rap, he dissed YouTube and Spotify and questioned why people spend so much money on Nike shoes and Apple iPhones.
According to AllHipHop, Joe Budden reacted to the freestyle on his podcast and did not approve of Hov’s rant.
“I think the freestyle was damage control,” Budden says.
In the rap, Jay Z suggested that people aren’t supporting Tidal because it’s run by a black man and Nike and Apple are successful because they are run by white men. Budden says that the color of Jay Z’s skin is not the reason people aren’t supporting Tidal, it’s the quality of the product.
“As far as Steve Jobs and we bought nine iPhones and as far as we bought all those sneakers and Phil Knight’s a fucking trillionaire,” the Slaughterhouse member says, “the part that he left out was the iPhone at the time was considered the best product on the market by many. Steve Jobs didn’t go to anybody and say, ‘Hey we’re not getting all of our money, so you should purchase this.’ Nike is considered by many to be the best sneaker on the market. It just so happened that today Tidal is not considered that.”
Budden continues by saying that Tidal shouldn’t be expected to be the best product in its market yet because of its youth.
“I don’t think anything is happening that, as wise as a businessman that (Jay Z) is, he shouldn’t have anticipated,” Budden says.
For additional Joe Budden coverage, watch the following DX Daily:
I don’t think Jay Z was criticizing Nike or Apple. Jay Z was actually criticizing the people who try to vilify him for his tidal brand– which ostensibly guarantees artists a more fair share of the money they generate. People have tried to say that Tidal is about the rich getting richer, artists being unfair to consumers, etc. He’s saying that other CEOs, essentially “the rich that get richer” are allowed to earn their money without being criticized for it in the same way.
BONG BONG! WE HAVE A WINNER
joey just a melodramatic person with the tendency to kiss and diss like a weak one
It’s just that no one care’s if Jay-Z gets a larger portion of his sales from music, because for the past 20+ years all he’s done is rub it in the face of the people that he has so much more money than us
Thank u so much for having a brain I’m looking at these comments like WTF R THEY TALKING ABOUT SMH! He was criticizing the fools who say I’m not putting more money in Jay pockets or these rich artists mainly our (black people) but those same people don’t mind making the uber rich white companies richer! Damn… Yall want him to lose so bad! WHY!
Kudos to the first two comments. As for those ranting against Jay, y’all dummies need to go the fuck back to kindergarten and maybe, maybe y’all might amount to something. Emo fucks
nike isn’t the best sneaker on the market, apple isn’t the best phone on the market. are they highly marketed and have high profiles? yes. i’ve watched corporations over the years do smear campaigns for the sake of competition (coke v pepsi, mcd’s v bk/wendys/hardees, car companies smashing each others cars, diss commercials like geico dissing progressive flo), I don’t see why jay z is being vilified. wasn’t eminem in a years long lawsuit with apple? why everybody riding apple nuts so hard when they purposely outdate their own product so you have to buy the new stuff
Nike isnt the best sneaker on the market??? Nike is #1 and has been for a while. Thats facts
Apple is the top phone maker. Apple is the top tech company. Iphone is the best selling phone out. Check yo facts homie.
I remember when my nigga Joe gave Jay some hard bars that are still relevant today:
“Are we hustlin or are we grown up, every other line you switching the tone up”
Y’all just fell for the media trying to start something that isn’t there. If all you Jay-Z stans heard the full context of what Joe was saying, he was saying that the PR for Tidal has been terrible with the roll out and what not. Jay-Z and his team behind Tidal have shown their ignorance of the streaming marketplace business. Jay threw shots at the big boys instead of building up a base and slowly yet strategically for Tidal. Instead of putting themselves as an alternative to Spotify and Pandora with innovative content, the PR came across as the rich artists crying about how poor they are. Tidal underestimated the consumer knowledge about the marketplace. No matter what Tidal puts up in terms of exclusive music videos, songs, etc. We all know that it will end up on Youtube and different sites eventually within the day, a point that was discussed earlier by Joe on a previous episode of his podcast and other music sites have mentioned as well. At the end of the day the consumer is going to make a choice of whether $20 a month to listen to a limited music service is worth it or use that money someplace else like getting to work or putting groceries in the house. Tidal started behind the 8 ball and are trying to play catch up in a big way. That’s all that Joe is saying and he is spot on. The PR has been terrible for Tidal and a competitor will always try to buy the little new company to add to their portfolio or take them out. Smear campaigns are just part of the business.
You make a lot of valid points here, but it’s still way too early to know if the strategy will work or not. Maybe Jay expected everyone to have some epiphany and become customers the minute Tidal came out, but that’s not how business men think. I think he’s saying things to get people talking about it, like we are now. Good or bad, Tidal is being mentioned because people are talking about it, that can be an effective marketing tool. In 5-8 years, two or three of these services (Spotify, Pandora, Tidal, iTunes Radio, Rdio, etc.) will dominate the market, leaving competitors to rethink strategies to grab scraps in the niche markets left over. We don’t yet know what model works or even what people want because it’s such a fast growing new market. In theory, Tidal’s mission makes a lot of sense, but it’s much more complicated than that. You can have the best content but a frustrating interface (something they’re been criticized for) and people wont buy.
I’m not even mad that he dissed his own fans by saying that…
I’m mad that he used Trevon’s name, Mike Brown, Freddie Gray, etc.. WHAT DO THEY HAVE TO DO WITH YOUR CORPORATE BUSINESS MONEY MAKING STRATEGY??? He’s using dead people, gtfoh
Joey comes off like a hater though that’s probably not his intention . Still a fan of both artist (Even tho Joe is the weak link in SH). Beats Music failed miserably not sure if its even still available. Jay should of learned from their mistakes. Tidal actually has a basic package for $10 for standard audio quality. The $20 package is for some hi-def audio the human ear probably can’t detect. Tidal’s business model makes sense for artist in the long run. SWISH can possibly save Tidal if Kanye gives Jay that exclusive favor. Don’t see that happening tho. The first indy artist with a decent fan base like Chance the Rapper could utilize the service to his benefit. Only then once the public sees it work will the rest of the pack fall in.
Beats was bought by Apple last year, included was Beats Music service and Beats by Dre headphones. I believe the service is still officially available, though few resources are being invested into it since Apple is rebuilding iTunes Radio with Beats Music heavily in it’s core functionality. Apple will most likely discontinue it then and transition subscribers to iTunes Radio. The service did well in the niche market it was going after at the time. The app’s strengths were focused on curated music and had advanced algorithms for situational listening, as the co-owner Jimmy Iovine, is a huge proponent of curating the music experience and not letting playlists run on a random shuffle.
Tidal has just as much of a chance to succeed as any of the other dozen or so popular streaming services. It’s a new and growing market. They have the right idea that giving artists more control over their music and how it’s distributed will theoretically lead to more exclusive deals with new artists, giving them a competitive edge, but we have to wait and see if it works in practice. I doubt Jay is actually wondering why his brand new, small, company is not getting the recognition that companies like Apple and Nike do, that would just be ignorant and foolish.
jay just advertising his product that’s all. nike and apple were around for years before they became the brands that they are today. it wasn’t overnight
hov is doing a classic race bait..bc he knows race is a hot topic..sad sad fucking manuver to pull to bring in money
13 eps of the Joe Budden Podcast and you HipHopDX chumps decide to use this as a headline? The Tidal smear campaign continues and I have no idea why Hip Hop isn’t supporting Hip Hop in this case.
This sort of heat doesn’t help Joe either because it paints him as a hater. It’s just his opinion and his said loads of more wild shit on the podcast.
The Rule is back! This ain’t shit on my credit card. Holler homeguuurrlllsss!!!!
hahahahahaahaha
I don’t do I phones,I only rock Nikes,but umma support my niggas first.Fuck Samsung and all of them,if they don’t wanna see black people put their own product out.
jay playing the race card here? I thought he was meant to be intelligent…
Jay just mad cuz Dre came in first place. Jay just a little baby throwing a temper tantrum. If it wasn’t for Beyonce Jay-Z would be a bum. Keep it 100.
This is uncharted territory for Jay…he’s used to anything he endorses blowing up off the rip and only maybe fizzling out after. This didn’t even start off good, and a lot of artists backed Jay’s vision…he has a lot of pressure for this, and unfortunately went the bitch ass race card route which is embarrassing. So Jay never rocked any Nikes or used an iphone? He’s not used to a public failure like this and for the 1st time in his career he’s publicly showing his panic
I think buddens missed the point of those bars. The point of the apple and nike line was to say those corporations are worth billions but people still support them. That line was in response to the trolls saying Jay and company are rich and just trying to use listeners to get richer. Not rocket science.
Are people really paying for any of these streaming services? Who knew? I guess there is a sucker born everyday.