Much like he did to honor George Floyd, JAY-Z and Roc Nation have taken out ads in publications across the country to promote local black businesses.
On Monday (July 5), a Hov fan page called attention to the ads from newspapers that include The New York Times, The Los Angeles Times, The Denver Post, The Chicago Tribune and more. From beauty bars to law firms and everything in between, JAY-Z highlighted black-owned businesses and encouraged others to put their money there.
“This ad has been created to bring attention to Black-owned businesses,” the ad reads. “Historically, Black people have been murdered for owning, thriving, and being successful. To that, we say never again. Power is in Black voices. Power is in Black actions. Power is in Black wallets. Roc Nation is committed to supporting Black entrepreneurs, their dreams and companies, We challenge everyone to do the same.”
JAY-Z has been actively working on social justice initiatives throughout quarantine, most recently calling for the firing of Wisconsin police officer Joseph Mensah after he shot and killed three black men during routine traffic stops over the last five years. Along with the social justice sector of Roc Nation as well as Yo Gotti, he’s also been actively fighting for reform at Mississippi’s Parchman Penitentiary.
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One thing Hov hasn’t done during quarantine is respond to any of the many requests to face off against him in a Verzuz battle. Most notably, T.I. recently requested a Verzuz battle with none other than Jay, but even he knows it likely won’t happen.
“Who can see [Jay-Z] sitting down to do a battle?” he said during a video chat with All Def’s Roast This. “If I’m a billionaire, I’m not finna do that, either, but me and 50 ain’t that far off.”
50 isn’t interested, though.
I still don’t get how equality is reached by doing something that if Latinos, Asians, Hebrews or whites did it it would be considered racist or straight up weird. SMH.
You have to understand that majority of those race’s currency you mentioned circulates back into their community. It is the very contrary for Blacks. I can even go as far to say that this is by design and the Black community has been socially engineered to be the largest consumers but in way where it’s channeled to anything but their community, but that’s a whole different conversation…
Ok. So there was a design by a table of evil white men who knew Hip-hop would become the #1 form of music in the U.S.? That the greatest astrophysicist and Nobel peace prize winner would be black? That the greatest athletes would be too? This table of evil with pork designed ghettos years ago for seeing social media, crypto currency, legalized marijuana etc and the black communities just fell in line? Those “races” currency circulated back into the world’s banks buddy. As it has since the beginning of modern civilization. You act like Hasidic Hebrews have some community where they can buy everything they want around the corner and no one else grabs something? So why is Africa the world’s poorest continent when it was arguable the oldest in civilization and culture? Who exactly socially engineered the black community into wanting jordans, true religion jeans and Patel Phillips watches? They were socially engineered into wanting things EVERYONE wants? You still didn’t address the fact that if ANY other race had done the same thing, it would be racist. You’re playing hot potato on that one. Also, society since Roman times and in WWII didn’t persecute and keep wealth from the hands of the Hebrews? That’s a doozy to answer, because you can’t. I guess you would say this Illuminati style “social engineering” worked despite people like T.I., Jay-Z and Barack slipping thru the cracks? Your arguments are flawed, and you didn’t address the principle statement. I get it, you can’t. Nice try though. Anyone who puts out a full page ad promoting one race’s businesses only is by DEFINITION racist. You’re scrambling for excuses but can’t say it ISN’T when it is. This victim mentality bullshit is going to backfire. I don’t see any of these “woke” celebrities pushing to teach black youth the risk vs reward with crime, how to interact with the police, contraception and if you have a kid, to stay in that kids life at least until it graduates from high school, how to build and maintain credit, addressing the fact that there are over a million black men in prison in the US, mostly for drug crimes, the fact that half of the murderers and violent criminals in prison are black. All crickets. Those are the REAL issues. Somehow they are racist too, right? Mexicans weren’t socially engineered to be kept out of the loop though, only blacks? They had their land stolen and can be deported from places named Texas and New Mexico, yet they aren’t victims? This ridiculous nonsensical logic is just going to perpetuate hate and victim hood. Why would you strive to do better if everyone is telling you the world is against you? Specially five time convicted felons who are worth 8 digits that grew up in the same community you did?
Very true. Let the blacks with money support black business and put more advertising in African medias where they do billions of shopping in Europe and Asian Countries
White women are actually the largest consumers … and it’s not even close … take the misinformation and propaganda somewhere else
Where do you get your statistics bitch take your racist ass the fuck out a here stay home ya bitch drive with a mask on too your a good slave bitch
Ok message received. I see how yall are moving and I guess we all should move accordingly. Everybody should stick to their own kind and only support their own. That includes white people too right?
Whoa buddy. Are you using LOGIC? That’s racist, huh know that, right?
YUP!
I wonder if he’d be willing to promote any of Dame Dash’s remaining business enterprises ?
you know they aren’t cool rn lol why you saying that
Another black man beat an elderly Mexican man this week in Lancaster CA. SMH 80 year old going about his day and gets put in the hospital close to death by a “oppressed victim”. …the so-called victims BLM makes into heroes.
You guys don’t like black people so why are you here? The place black people meet, I don’t get it… If I don’t like someone I stay away from them. Can you do the same.
Seeing as white people helped create hip-hop behind the mics, the boards, and the scenes … I’m guessing they are here because the love hip-hop just like you …. just because people don’t agree with the lies/hypocrisies or allow black supremacist speak/ideas … doesn’t mean they hate Black people … I’ll smack the taste out of a white supremacist but I’ll do the same thing to a black racist :.. don’t be fooled into thinking there is a difference
You know you hate black people. Just admit it. You love our culture but hate us. No need to deny it because we know already. We’ve known for years.
You mean all of our culture … again white people helped create the entire genre … it’s not your culture …. and you must be feeling guilty about the fact you hate white people and try and hide your racism by pointing fingers at boogiemen … last name must be smollet
White people always trying to steal shit. So now you guys helped create hiphop huh. Carry on white boy. Thats how you roll. I understand. Stole land from Native Americans to claim it as your own too. The cycle repeats.
Jay wiped his ass with the black community to get where his is so excuse me if I don’t believe the black power routine now … rich only care about the rich and all others are tools to be used to further their gains … you let all of them hype your minds with fallacies, emotions, and programming
Totally right bro besides he is a satanist peice of shit has nothing to do with being black you morons hes a tool used against the culture to put false beliefs in your head he sold his soul for.money long ago he is not on our side
Lmfao…. “took out full page ads” makes it sound like he took out local full page ads for these businesses when in reality, it was about half the page of Roc Nation and business names on single lines…. Lmfao. I wonder which cities in which states any of these businesses are in. Hopefully I’m already following Jay-Z and I’ll recognize a name in my random city maybe??
Here come all the losers in the comments. They can’t stand Jay-Z, he’s black, a self made billionaire, he has put countless minorities in great situations, doesn’t get into bs drama ever, he motivates those with less to want more. But they can’t wait to jump on an artist in legal or financial trouble? Hmmmmm
Oh look, he just bought the media. Just like the rest of the elites do.
People will find an issue with everything. What he did benefitted those businesses? Okay, cool move on. Stop hating and live your life.
Nah the hypocrisy is ridiculous. You guys wanna ostracize white people and ridicule them for any little thing they do but everybody else just needs to leave yall alone and let you be right? If thats the case than you should be able to leave white people alone too and stop harassing them with faux victim BS.
Man fuck your victim complex that has nothing to do with this issue right here. White people aren’t ridiculed when they simply act right. Maybe if you stop sayin dumbass shit you won’t be ostracized and ridiculed like the rest of em knuckleheads. it’s pretty simple
You’re all brainwashed into that exact mind state “the victim” that’s all been a false narrative from the start, its putting that thought in your head (the culture) to think you have to uplift yourselves above anyone else to what? Claim your better? End of the day what ever it is you think you’re accomplishing is really just the tactical suppression used by the actual racist antichrist governments that rule the world brainwashing an entire culture to be hateful of anyone different from you and your thought process which is completely controlled as you only.get to see and hear what they want you to (ie) controlling your mind. Your either for Christ or you’re Antichrist simple as that
mb wasn’t directed at you, but at clown dude up there
white people have a problem ANY time we try and do anything for ourselves. we really need to come with our own language. that’ll really fuck their heads up.
I mean you don’t already have your own language???
Thanks Jay. It’s not always where you’ve been but where you’re going. This is a positive move and appreciated. Hopefully more will come on board. White people watching so they can report back. We’re so fascinating they can’t follow their own. They only speak hoping to get a rise out of us. They get off on us cuz their mate is worthless in bed. So keep watching while jacking off.
It’s so sad to see that you can’t even see how corrupt Jay-Z is you just see a colour of skin on his body and think he’s for your culture he is a sell out he worships the devil skin colour is irrelevant the thing that matters is evil vs good end of the day that is the mental battle that goes on in every single one of our heads every single day of our lives figure out what side you’re on judging from your comment you’re Antichrist you have already been defeated
I don’t rlly like jay-z he clearly faking caring about anyone but himself, it’s an act etc. Fine. But wat saddens me is how racist comments are on 90% of rap sites. Like dominated by extremely weird white men. Ion understand y they here. Rap is Black majority originated. It rlly spoils my ability to check news. I think,, perhaps anti racist ppl do not bother commenting becuz the comments r so toxic, but this perpetuates the dominance of racism in the comments. In sites which are for rap. It’s rlly rlly messed up. But also I get impression that racist comments are encouraged by moderators, while many other types of comments r blocked. This is white supremacy in my opinion. Same as Fox news bias. Just my two cents.
Fox new bias? Everything fox news has been speaking of the last few weeks is nothing but the truth lmao? You just dont understand the world we live in your probley one who pledges allegiance with the likes of Obama or Clinton’s all of which are anti christ too bad you’ll get yours though