J. Cole Talks “Work Out” Video

    As J. Cole’s debut album Cole World: The Sideline Story approaches, the North Carolina emcee has revealed that he pictured a particular aesthetic for his newest video, “Work Out.”

    “It’s funny, because we shot the video twice,” explained Cole in an interview with MTV’s Sucker Free. “It didn’t match. But the second one is perfect, just like Rucker park. It feels summertime, carefree. No worries. I feel like we really captured the spirit.”

    “The concept is just fun. Summertime, color, fun, women! The girl in the video is ridiculous! …Her name is Bernice. She’s bad!”

    Watch the interview below:

    Related: J. Cole Shares Disappointment After Finding Jay-Z Didn’t Actually Tell Publications Album Was Classic

    10 thoughts on “J. Cole Talks “Work Out” Video

      1. the video hit a million in less than 2 days and you talking?
        you would not recognize shit even when it’d be in your mouth, shut up.

    1. J Cole needs to fire whoever his publicist/manager is. They’re really starting to make him look desperate for attention with these news releases.

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