Today, New York rapper Maino and Best Of The Block/Hustle Hard Entertainment release Unstoppable, a DVD that gives an in-depth look at his transition from a hustler on the streets of Brooklyn to an emcee on the cusp of national success and recognition.                                                                                                
While many fans were introduced to Maino through his radio hit single “Hi Hater,” [click to listen] the rapper wants to show the world the real journey that took place.                                                                                                                                                         

[Directed by Littles], Unstoppable is the story of my life and struggles to get to the position I’m in now. I had a rough life growing up and nothing ever happened the way it was supposed to happen to me, so I’m accustomed to being turned down,” he said in a press release.

Now, with the respect from his Hip Hop peers, Maino has created a new phrase to go by. “I don’t want to say let’s bring New York back, but let’s bring New York forward.”                                                                                                                                                             

Releasing his debut album If Tomorrow Comes… on June 30th, Maino hopes to be acknowledged as the rapper that helped push Hip Hop to new heights. 

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The only way to bring it forward is to breathe new life into it. That’s how you keep Hip Hop alive; you give birth to the new. I want to be the one bringing that new life.”                                                                                                                                            

In other news, NBA playoffs viewership has gone up 18% since last year, and many experts are pointing to the “Where Amazing Happens” commercials as a prime reason for this increase.                                                                                                                

These commercials, which feature spectacular plays from recent NBA playoff games, as well as monumental moments in NBA history, have been played during game breaks more than any other advertisements.                                                                                               

Nielsen Media Research
, which compiled this information, also found that one out of every three persons 12 years and older identify themselves as committed NBA fans. Subsequently, they believe this may explain why Game 4 of the Eastern Conference Finals between the Cleveland Cavaliers and the Orlando Magic pulled 10.1 million viewers, the largest viewership for a cable-related telecast this year.