Will Smith became a household name with his starring role in the 90s classic sitcom The Fresh Prince of Bel-Air, and he’s extending the show’s legacy with a brand new iteration that’s arriving on Sunday (February 13).
To get the ball rolling for the premiere, Will teamed up with NBC’s Peacock app for a special Bel-AirSuper Bowl LVI TV spot. The advertisement will air during the Super Bowl, where several other companies and brands will premiere their own products when the big game goes on a scheduled break from all the gridiron action.
In the commercial, Big Willie grabs fans from all over the world to join him in a rendition of the iconic theme song for The Fresh Prince of Bel-Air. People in the states and overseas submitted videos of themselves singing or performing the theme song that was then cut up and edited for the Super Bowl TV spot.
“The Global Phenomenon Is Back For A New Generation,” read the tag line in the video.
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Bel-Air is executive produced by Will Smith, and inspired by Morgan Cooper’s viral trailer that reimagined the culture-defining 90s sitcom. The new series takes a fresh and raw dramatic approach to Will’s complex journey to Bel-Air, California, through a current lens.
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The new series stars Jabari Banks as Will Smith, Adrian Holmes as Philip Banks, Cassandra Freeman as Vivian Banks, Olly Sholotan as Carlton Banks, Coco Jones as Hilary Banks, Akira Akbar as Ashley Banks, Jimmy Akingbola as Geoffrey and more. Morgan Cooper will serve as director, co-writer, and executive producer while co-showrunner and executive producer duties will go to T.J. Brady and Rasheed Newson.
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Check out the trailer to Bel-Air below.
