Yo Gotti is releasing his new album CM10 next week, and he’s looking to use it as a platform to help launch the career of one lucky artist.
On Wednesday (January 26), the Memphis kingpin announced a contest giving up-and-coming rappers the opportunity to submit a verse for a song from his forthcoming project.
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“Ayo, I feel like changing a rapper’s life today, so what I’ma do here, I’ma upload this song and whoever puts the hardest verse on it, I’ma put you on my album, CM10,” he said before playing the unfinished song in a video posted on social media.
This isn’t just any old album placement, though; Yo Gotti envisions the song, which is titled “Dolla Fo’ Dolla,” being a classic back-and-forth affair in the style of a Jadakiss and Styles P, Mos Def and Talib Kweli or André 3000 and Big Boi collaboration.
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“You gotta come right behind me with like four bars, then I’ma come back in right after you,” he explained. “We gonna go back and forth on this shit.” He later added, “I’ma put in 16 after that, then you gotta drop 16 after me.”
If the lucky winner does enough to impress, they might just earn themselves a spot on Gotti’s Collective Music Group (CMG) label, joining a roster that includes breakout stars such as Moneybagg Yo, 42 Dugg, EST Gee and Blac Youngsta.
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“If I fuck with you enough, we may out you on the label, n-gga,” Gotti added. “Let’s get it.”
Those looking to enter must upload video of their verse on Instagram, tagging Yo Gotti and CMG, along with the using the hashtags #CM10 and #DollaFoDolla.
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Alternatively, contestants can upload their submission to YouTube, SoundCloud or Audiomack using the hashtags #CM10 #DollaFoDolla #YoGotti and #CMGTheLabel.
Dropping February 4, CM10 serves as Yo Gotti’s 11th studio album and the follow-up to 2020’s Untrapped, which debuted at No. 10 on the Billboard 200. A tracklist or cover art have yet to be revealed.
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The project, which will be split into two sides titled Free and Game, was originally scheduled to arrive in November before being pushed back — a move many took as a sign of respect to rival Memphis rapper Young Dolph, who was shot and killed earlier that month.