Travis Scott continues to suffer the consequences of the Astroworld Festival tragedy that took place on Friday (November 5). As the lawsuits seemingly multiple by the day, the Houston Rockets postponed “Travis Scott Day” on Wednesday (November 10) when they took on the Detroit Pistons.
Rockets president of business operations Gretchen Sheirr told the Houston Chronicle moving forward with the event “would have been insensitive.”
“After what was a horrific tragedy last week, we felt it would have been insensitive and not the right time for us to move forward,” Sheirr said. “Tonight, we’ll honor victims with a moment of silence to help our community heal.”
Meanwhile, Scott’s 2022 menswear collaboration with luxury clothing brand Dior hangs in the balance. The platinum-selling rapper has been accused of failing to act swiftly enough as the tragedy unfolded before his very eyes. Instead of stopping the performance when he saw an ambulance making its way through the crowd of roughly 50,000, he continued to perform.
In an interview with Rolling Stone, Reputation Management Consultants chairman Eric Schiffer explained how detrimental Scott’s now-soiled reputation is to the brand.
“It is an apocalyptic marketing turn for that brand,” Schiffer said, “when you double down on this icon to Gen Z that now has effectively detonated in your face.”
The collaboration, dubbed the Cactus Jack Dior line, has likely already been manufactured and is ready to go. Fashion expert Thomaï Serdari, who’s also a marketing professor at NYU Stern School of Business, believes Dior should eat the costs and refrain from moving forward with the Travis Scott drop.
“I think that could happen,” she said. “And I wouldn’t be surprised. This is about social responsibility and respect to the audience.”
But experts say there’s another option. Instead of pulling the collaboration completely, Dior could add a “charity component” to its line.
“If the line has already shipped and it’s too late to stop it, I’d make a significant contribution on every product sold that goes to [Astroworld] victims,” an anonymous music-marketing insider said. “But do you really want to come out and promote a clothing line on Travis Scott in the next three months?
“You’re going to get [destroyed]. You’re going to get the letters from the Christian right. The media’s gonna be all over you. You’re gonna need crisis management, damage control.”
Astroworld Attendee Injured During Travis Scott's Performance Declared Brain Dead
Eight people were killed and over 300 injured during the incident. Another woman, 22-year-olde Texas A&M University senior Bharti Shahani, has been declared brain dead and isn’t expected to survive, while a 9-year-old injured at the show remains in a medically-induced coma.
Harris County released the names of all eight victims on Monday (November 8): Mirza Baig, 27, Rodolfo Peña, 23, Madison Dubiski, 23, Franco Patiño, 21, Jacob Jurinke, 20, John Hilgert, 14, Axel Acosta Avila, 21, and Brianna Rodriguez, 16.
Scott maintains he didn’t realize the “severity” of the situation and has offered to cover the funeral costs for the deceased as well as provide mental health counseling for anyone in need.
Yeah, that Dior shit ain’t happening.
It will watch and see.
What is it Travis Scott personally do that was so bad in a crowd of 50,000 people it’s possible he never even knew or saw what was going on. The people who are responsible are the ones doing the trampling. I don’t understand why so many people are rushing to cancel him. Could have happened anywhere. And to anyone.
Look this clown is the MC of his concert or whatever the hell it was called and as an MC(Master of Ceremonies) it was on him to stop the show and figure out wtf was going on, how it happened and how to defuse it but no he went on with the show. It’s INCONSIDERATE to his fans open your eyes more boy instead of coming up with clown ass things like Deeznuts. STOOPID.
If he stop the show it would have been major damage you can’t do things like that when you have a g crowd like that everyone on some kind of high and you know I’m telling the truth that would have been a bigger disaster.
That’s what I don’t get! The audience has no responsibility?! They were acting like animals! Even if Travis would have stopped, the stampede wouldn’t of stopped!
The lights turn on, music cuts off, and that will have a huge affect on the crowd
HE DIDNT STOP THE SHOW
It’s wild af to see… I don’t see anyone parting ways with Alec Baldwin.. Rodgers got a tap on the wrist with the whole vaccine shit…
Mistakes happen. I stand with the Scott.
You’re living under 3 rocks if you missed all the endorsement/ sponsorship deals Aaron Rodgers lost and nobody is lining up to have Alec Baldwin at their venue either. Smarten up…
I must be, because none of that shit is making major headlines, which is the point I’m making. I gotta search && all lat just to see the fallout with Rodgers && Baldwin. But everything about Scott is put on front street for everyone to see && dissect.
Both Aaron Rodgers and Alec Baldwin are being dragged over the coals, are you joking?
Literally MC is master of ceremonies. You are the leader you control the crowd.
well almost a dozen people dead can we learn anything from this because usually someone has to die for anything to change.
Fucking stupid ass milenials and their fucking cancel culture. This dude refunded the costs of every concert goer and is paying for all the funerals. What more do yall want ? I hope Travis had those contracts right so he gets his money and the cancel people take the L. Everyone needs to stop trying to be the morality police. If yall believe in god, what ever happened to only god can judge me ? At some point a bunch of grown ass men who started a stampede need to be held accountable. Werent there cameras and a million camera phones zooming in ? How about pointing the finger at the people who started moshing instead of accusing a rapper of inciting violence ? They trying to Donald Trump him but all he was doing was singing known lyrics he gave no orders to rush the stage.
Security was understaffed and under trained, at 2pm mobs of people broke through the gates without tickets, they knew then they had no control over the situation, but they continued on. 400 dollars a ticket, 50,000 sold, and an unknown number of people broke in. 2 water stations available! You clearly have no idea how lawyers work, travis trash scott pays the funeral and they can’t sue. Maybe you feel differently but the value of my family is worth more then the cost of a funeral. He is clearly at fault and it is a scam to negate responsibility. Travis scott is trash, live Nation is trash and anyone who defends them is trash
So tired of people being judge and jury wait and see what the county and law officials decide what happened only thing I don’t understand is how Travis supposed to have stopped the crowd when the stampede occurred when they where opening the gate to the show I agree the crowd should bare some of the blame.