Richard Mille watches are a staple in Hip Hop whether rappers are wearing the jewelry or name-dropping the luxury brand in their lyrics, but Diddy isn’t a fan. The Bad Boy founder took to his Instagram Stories on Wednesday night (August 25) to say he thinks the watches are ugly and suggested spending money on real estate instead.

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“I’m not a hater though, I’m a connoisseur of fly shit,” he began. “But I’m just telling y’all you getting tricked by the Richard Mille. The Richard Mille is like a Timex or some shit like that. You understand what I’m saying? It’s not hot. I have like two or three. I never pull ’em out… they ugly.”

He added, “I don’t even wanna hate. I don’t even know Richard Mille. But fuck, I’m on some Black shit. Black man, save your money and go buy a house.”

Shortly after sharing his thoughts, Diddy posted another video further explaining himself with a car comparison.

“Aye, aye, aye, everybody pipe down,” he said. “It’s my opinion. I love fly shit. That’s my opinion. Somebody could be like, the Rolls-Royce Phantom over the Bentley Mulsanne. I’d personally take the Mulsanne… many of y’all might not take that. It’s like, live your life and understand I say what I say. Get some property Black men and women, let’s go. Yeah, we know what to do. I tricked, but I got some property.”

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In January 2020, Diddy was spotted courtside at a Miami Heat game wearing an iced-out Richard Mille RM 11-03 McLaren alongside Meek Mill and DJ Khaled, with GQ including the timepiece in their Watches of the Week article.

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JAY-Z would likely disagree with Diddy’s thoughts based on his recent choice of accessories. Over the Fourth of July weekend, Hov attended Philadelphia 76ers co-owner Michael Rubin’s holiday party and was seen wearing a limited edition Richard Mille RM 56-01 Tourbillon in green sapphire worth a whopping $3 million.

During his Webster Hall concert in April 2019, JAY-Z freestyled about his custom Richard Mille 56 with a blue sapphire case that cost $2.5 million and took 3,000 hours to make: “Blueprint on my wrist cost 2.5, only thing that flips the script between you and I.”

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