Tyler, The Creator released his follow-up to the Grammy Award-winning album IGOR on Friday (June 25), Titled CALL ME WHEN YOU GET LOST, the project featured high profile collaborations from Lil Wayne, Pharrell Williams, YoungBoy Never Broke Again, Lil Uzi Vert and 42 Dugg, among others. As Tyler’s star trajectory just continues to soar, the Odd Future de facto leader could net his highest first week album sales of his career.
According to HITS Daily Double, CALL ME WHEN YOU GET LOST is on track to sell over 175,000 total album-equivalent units in its opening week, marking Tyler’s second No. 1 Billboard 200 album. He’s also expected to net over 180 million streams, thanks in part to his sold-out box set.
Doja Cat, who also dropped the star-studded album Plant Her on the same day, will reportedly trail behind at roughly 100,000 total album-equivalent units, a career high for the RCA Records artist.
— chart data (@chartdata) June 26, 2021
Clocking in at 53 minutes, CALL ME IF YOU GET LOST finds Tyler, The Creator rapping more than on previous efforts such as IGOR and Flower Boy. Crafted in the spirit of the Gangsta Grillz mixtape series by DJ Drama, who is omnipresent throughout the project, CALL ME IF YOU GET LOST also illustrates Tyler’s ability to be braggadocious and vulnerable then flippant and sincere.
Tyler, The Creator is on a creative high as of late. In January 2020, IGOR won the Best Rap Album honor at the 62nd Annual Grammy Awards ceremony in Los Angeles alongside his tearful mother.
“That’s my mom if y’all wondering, “he said at the time. “Hello. I don’t know if I’m gonna be up here again so bare with me. Damn, I don’t got nothing prepared. One, to my mother, you did a great job raising this guy.”
Tyler’s mother appears on the CALL ME IF YOU GET LOST track “MOMMA TALK” and, in fact, was a big part of the project’s rollout. Last month, a fan spotted a curious Billboard on Sunset Boulevard featuring a toll free number. Once people called the line, a recording of Tyler talking to his mother started to play, which turned out to be “MOMMA TALK.”
IGOR landed at No. 1 on the Billboard 200 upon its release, selling around 165,000 total album-equivalent units in its first week and marking his first chart-topping album.
Check out Tyler, The Creator’s latest below.