Although it’s strictly in the rumor stages, technology website Gizmodo.com has reported that it’s believed that Jay-Z may be heading up a groundbreaking digital record label by Apple.
With Apple‘s iTunes becoming one of the music industry’s best sources of revenue, it’s little surprise that the California-based company would bring its own music. If confirmed, the union would come roughly a year after Jay-Z‘s blockbuster advertising campaign with other technology company HP.
A shock to some, Jay-Z refused to license his recent American Gangster album to iTunes, as a test to challenge the digital trend. Since his leaving Def Jam last month, the album remains unavailable through the online music store.
If the agreement does occur, expect some legal action. Since the inception of iTunes, Apple has seen legal action from The Beatles‘ estate in regards to 20-plus year-old agreement. Since Apple took its name from The Fab Four‘s record label, non-competition agreements have cost the technology company millions in the past.
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DX will keep you posted on this rumor as its played out.
