Killer Mike and El-P, collectively known as Run The Jewels, have just announced a new cannabis line that simultaneously promotes their latest albumRun The Jewels 4.
In conjunction with cannabis producer LEMONNADE, a sister brand to COOKIES, the motley duo has crafted their first RTJ-branded strain called Ooh La La, a nod to the RTJ4 single “Ooh LA LA” featuring Greg Nice and DJ Premier.
Along with the announcement, Mike and El Producto have also shared a lyric video for RTJ4 highlight “JU$T” featuring Pharrell Williams and Rage Against The Machine frontman Zack de la Rocha.
Review: 'RTJ4' Marks Killer Mike & El-P's Most Powerful Statement Yet
The powerful stop motion visual was crafted by Pulse Films’ Winston Hacking, who drew inspiration from the groundbreaking Hip Hop group Public Enemy.
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“I worked closely with Run The Jewels to create a satirical time-capsule of 2020 thus far, capturing the sentiment of their song using collage animation,” Hacking said in a press release. “Drawing on the influence of Public Enemy’s classic ‘Shut ‘Em Down’ video, we combined cut up images from contemporary and historical events into a psychedelic protest vignette, a visual fuck you to systemic racism.”
For more information on the Ooh LA LA strand, head here and check out the “JU$T” video below.
