Cash Money Record’s legacy spans 25 years and is now on display for the world to watch. Spotify has released the four-part docuseries New Cash Order in collaboration with Cash Money Records’ co-founders and brothers Bryan “Birdman” and Ronald “Slim” Williams.
The program details the journey of Cash Money Records from preface to now, starting with the Williams brothers’ early successful hustles in New Orleans, to their part in launching some of rap’s biggest artists such as Lil Wayne, Nicki Minaj and Drake.
New Cash Order also spotlights some of their current talents like Jacquees and Blueface and even introduces the next generation of Cash Money such as Young Juve, Lacro$$e, DeeMic and Jay Lewis.
“It wasn’t that hard joining Cash Money because we all grew up around Cash Money, so I was used to it” Young Juve, who is the son of Cash Money great Juvenile, shared with HipHopDX. “I’m not following in the same steps as my dad … my sound is totally different from his.”
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The mini-documentary took approximately eight months to complete, according to Spotify’s project manager, Dzifa Yador.
“It was extremely humbling to work on the New Cash Order docuseries with such a hard-working team like Cash Money,” Yador said. “Their work ethic and eye for developing superstars is why they’ve been in the game for 25 years and will continue on for another 25 years.
“To be in the company of Monte and Avery [Lipman] of Republic Records, Baby and Slim of Cash Money and the artists included in the doc was a true testament to just how much love there is in the Hip Hop community for Cash Money, as they pioneered the success of many of the artists we love and listen to today.” Yador continued.
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Although the past few years at Cash Money Records have had it’s ups and downs, the legacy continues.
Check out the four-part docuseries New Cash Order available now on Spotify below.
https://open.spotify.com/episode/05pgsnmYwjGf7VzHnbgdWc?context=spotify%3Aplaylist%3A37i9dQZF1DX0XUsuxWHRQd&si=CBRi8p5OSn6oZHgq_1GMqQ&nd=1
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