Persian-American rapper Jiaani has released a video for his new single “Somebody Say.” The track kicks off his 2020 campaign as the North Carolina-based MC preps for the follow-up to his 10,000 Hours LP, which dropped last year.

“The record just came from inspiration of what I’ve been going through for the past couple of months,” Jiaani tells HipHopDX. “I only speak from a perspective of my actual life. I really liked the Alicia Keys sample. That sound set it off!”

Watch Jiaani’s “Somebody Say” video above and stream 10,000 Hours below.