There are a lot of rumors floating around regarding DJ Khaled’s reaction to Father Of Asahd failing to nab the coveted No. 1 spot on the Billboard 200 last week. Instead, it debuted at No. 2 right behind Tyler, The Creator’s IGOR.
Initial reports suggested the Grammy Award-winning producer stormed into the Epic Records offices with an entourage and threw a temper tantrum over the No. 2 debut.
Then, Khaled uploaded and swiftly deleted an Instagram video where he appeared visibly upset about the album’s performance, which only added fuel to the fire. People naturally assumed he was aiming his vitriol at the Odd Future mastermind.
But according to The Blast, that wasn’t the case. Khaled was reportedly furious with Billboard after they reneged on an agreement involving merch bundles, squashing his chances at reaching the No. 1 spot.
Multiple sources close to Khaled said over 100,000 album downloads were “disqualified” due to a promotion Billboard said “was not approved.”
Prior to the album’s release, Khaled offered a bundle which included Father Of Asahd and nutritional supplements, something initially approved by Billboard. By purchasing the bundle, customers received a digital download, which was supposed to count towards album numbers.
However, Billboard claimed they didn’t “approve the copy” of the promotion. The sources say Billboard “arbitrarily” disqualified his downloads from the bundle, which ultimately led to his No. 2 debut and gave IGOR the chance to rise to the top.
The situation draws parallels to Nicki Minaj and Travis Scott’s debacle last year. Nicki was outraged Scott’s Astroworld project debuted at No. 1, ahead of her Queen album. She, too, blamed merch bundles.
And although Khaled reportedly did go into the Epic offices, he only brought one assistant to “passionately speak” about the hiccup.
Billboard has acknowledged there are flaws in their numbers systems. In an article dated May 31, Billboard admitted not all of Khaled’s sales counted and indicated they are working on the rules for bundles.
“Billboard requires all merch bundles to be submitted in advance for approval,” it read. “As these offers have become more voluminous and creative, Billboard is reviewing its rules regarding the bundling of albums with merch.”
Father Of Asahad received a 2.4 out of 5 rating from HipHopDX, explaining Khaled’s formula has simply gone “stale.”
This guy is a fucking bozo. He always been a cornball to me. I fucked with a few songs when he first started but he’s been doing the same thing over and over for 15 years and its played out. He really thought he could capitalise on Nipsey’s passing.
someone tell this fat slob no one cares about his son. Stop using him. Kid is almost guaranteed to grow up to be a total asshole with this guy as a father.
First of all, who in the fuk is buying Khaled merch? Second of all, folks tired of that same ol bullshit, throwing darts at the wall at rappers/singers pictures to make a song is dead. It’s contrived now and boring. Yell “we the best” in your backyard, keep it away from listeners.
How does a hype man make an album lol
I think it’s possible his album didn’t go number 1 because he’s not a real artist. Tyler like him or not is an artist.
It’s cuz he’se a fat,lazy, egotistical slob who has no creative talent or input on anything. He honestly thought that screaming on records was going to carry him to number one. He’s been expired and it’s time to throw him away
Do not judge Khaled
Fathar of ashad. Father of ashad. Father of ashad. In every song he has to say Father of ashad like a 100 times with his fat voice.
This fat arab thinks he can be the new Birdman. Birdman became Birdman by burying bodies, sucking off of artists for decades and creating an empire out of being a straight (or homo) evil maniac. But atleast he gave us Wayne.
This goat fucker thinks shouting his name and another one could make him that. Smh
Birdman actually rapped though… even if he did it poorly and constantly talked about shinin uptown erry summa pleighboi. Birdman has some dope songs and verses.
Birdman never wrote one bar tho..
Nor does dr dre
Maybe he should’ve shouted more over the tracks.
That fat fuck needs to stop shouting on every track
Big deal!
Shut yo bitch ass up
This dude’s fan base is busy planning the next bomb they’re gonna explode. He doesn’t get it. They’re busy, dumb ass. Aloha Snackbar
??? jus wait ???
So you think that just because he’s an Arab that that’s who listens to his music? Not only is this comment racist it’s incorrect, most Arab’s don’t even listen to Hip Hop
Imagine taking his comment seriously.
How this guy gonna be mad because billboard didn’t count a damn album bundle with A drink supplement. They bundle a cd with anything these days. That shows the level of respect they have for the music.
Because its unaccounted sales.
The numbers don’t lie after all.
Because nobody gives a shit about dj khaled’s son, everyone has kids big fucking deal
The dude if just flat out annoying. HIs music is annoying. Shouting his phrases is annoying. Folks just over dude.
Fuck y’all mean! His new album is an masterpiece. But Tyler’s first #1 is an commercial hit! I got a lot of respect and total control for Khaled. Don’t care what the critics think about him.
Stop smoking Crack
I must say that i love his album. So what it takes to be number one anyhow.
Alot of ass kissing and dick sucking obviously
Masterpiece? Get your ears checked. And while your at it, get your head checked too.
Seems to generous to me lmao
Chill, no 2 aint that bad
Everyone call brandon the rat hoff (412)708-9278
Anybody that believes 100,000 people bought “nutritional supplements” from the fattest dude in the music industry needs their head examined, trash album he was lucky it was even released, shit should’ve stayed on the shelf
So does he make albums for people to play it and hear it or to go number one. What is he in it for. The passion or the accolades. I know everyone wants to be on top, but the music isn’t for us it’s for artists ego most of the time. I thought the album was commercially good. Haven’t heard Tyler yet.
Talentless, classless, tasteless piece of shit cry baby. Waste of oxygen.
You and the 7 people who liked your comment should take your own advice. Cowardice Keyboard Gs. Would you say that to Khaled’s face?
Bullshit! All the rumors about record sales. Lack of promotion, come on Tyler.
We the 2nd best
This dudes album was a flop. All that promo and money spent and he couldnt beat Tyler who had pretty much none. Plus the album was trash. I hope Khaled’s on his way out
The album didn’t go no.1 cus the Will Smith joint from the Aladdin soundtrack wasn’t on it.
Khaled is a fat arab fuck and asahd is a little turd that came out his ass
Liar! Tyler always played himself.
honestly, i thought both albums were trash. just not for me i guess
He fuckin ghabage. Don’t eat pussy, can’t get hit records..he don’t even go shit..
man what?
Khaled is SUPER lame for this. What happened to all the peace and love sht that he used to preach
Dudes faker than a $3 bill. His true colors are coming out. But real talk…dude was always a dick who hid behind the nice guy persona
I hope his plane crashes and he dies in the fiery crash lol
Funny how the guy thats always claiming to be humble is up here crying like a bitch. Be happy they play your wack shit on the radio cause ALOT of dope artist don’t get play on the radio at peak hours.
Billboard is like the russian mafia fixing a basketball game.