There was a huge turnout last Thursday at the official SWAGGER US launch party at Club Stereo in New York City. Movers and shakers in New York’s street culture and Hip-Hop community came to show support and love. There were people from Recon,Flight Club, Lemar & Dauley, Complete Technique, KiloInternational, Staple Design, Greedy Genius, Stacks & Bundles, ALIFE, BLOW Magazine and more, celebrating with the SWAGGER crew.
DJ Soul and Clark Kent lent their skills, providing the dopest Hip-Hop throughout the night. But the ultimate night cap for some were the performances by Kanye West andLupe Fiasco who were unannounced, special guests. The crowd went into a frenzy, and founders Big-O and Iggy were proud.
SWAGGER was originally founded in 1999 as a high-end approach to designing street wear and is deeply rooted in honoring a Hip-Hop lifestyle with a fresh new freestyle on urban fashion. Limited edition collaborations over the past four years, with US brands like Timberland, Levis, The Northface, etc, have helped raise SWAGGER’s profile. SWAGGER can be purchased in specific locations in major cities including: Reed Space (New York, NY), Vinnie’s Styles (Brooklyn, NY), Union LA (Los Angeles), Huf (San Fransisco), Wish (Atlanta), and Leaders (Chicago). For more information on SWAGGER, visit www.swagger-co.com.
Photos by Johnny Nunez by Nubuzzphoto
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