Mac Miller has had a steady presence behind the camera on his music videos: Rex Arrow. Taking a look at their long-standing relationship, Green Label has crafted “Mac Miller’s Video Director Tells Stories From His Best Shoots: Rex Arrow, Digging Through The Greats.”
Arrow started working with the Pittsburgh rapper when he was 15. “It’s been cool to watch the ways he’s grown both musically and personally,” Aarow says. “I feel like in the beginning, we were constantly trying to make videos that looked cool and fit within the mold of what a Hip Hop video is supposed to be. We’ve grown together, and having continued making video after video together, now, when we sit down to come up with a concept, there are no limits.”
Throughout the years, Aarow has developed some standard ways to approach things.
“This latest video that we shot, for ‘Brand Name,’ is a reminder of the fundamental rule of what I’ve been doing for the past five or six years,” he says in the Green Label story. “It’s something that I sometimes forget because the job is hectic and it’s so fast paced. You can sit in your room at a computer and conceptualize what a video will be, you can write out a treatment and make a shot list, and in your head you can think you know exactly what the video is going to be, but when you get on set, the energy of the location you’re shooting in, the stress that you’re bringing into the shoot, the energy of the people you cast and the artist you’re working with, will create a totally different thing than what you possibly could have conceived on paper. You have to roll with that.”
To read the full “Mac Miller’s Video Director Tells Stories From His Best Shoots: Rex Arrow, Digging Through The Greats” story, visit Green Label.