Puff Daddy signed a deal with Epic Records to handle distribution, promotion, marketing and sales for his Bad Boy Entertainment label, according to a press release.
The deal includes two Puff Daddy albums and the Sony Music Entertainment label will also house Bad Boy’s other artists including Machine Gun Kelly and the newest signee, Shad Moss. The release says more information about the other artists is to come.
“Sean ‘Diddy’ Combs aka Puff Daddy and I have been musical collaborators since the 1990s, when we both ran independent record labels,” Epic Records CEO L.A. Reid says. “Over the years, we not only enjoyed incredible success together, but we also became lifelong friends. Today, of course, Puffy is truly in a league all his own, continuing to influence culture and ignite musical revolutions time and time again. He’s a true innovator and I could not be more excited to join forces once again.”
Diddy and Reid came up in the industry with their own labels. Reid co-founded LaFace Records in 1989 and Diddy founded Bad Boy in 1993. Each imprint was distributed through Arista Records.
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“I have known L.A. Reid since the very beginning and together we have enjoyed countless successes over our long friendship,” Puff Daddy says. “To now work with L.A. in this capacity feels more like a homecoming than a new beginning. Not only is he a fearless and smart businessman, he believes in artists and understands music better than anyone. He embodies hard work and true success, evident in all of his endeavors. To collaborate with L.A. Reid is to collaborate with the very best.”
Harve Pierre remains president of Bad Boy Entertainment.
Puff Daddy announced that in light of the deal, he will perform new music at the BET Hip Hop Awards, which are scheduled to air October 13.
Epic Records is also home to Bobby Shmurda and Future. Sha Money XL serves as executive vice president of urban A&R.
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