Snoop Dogg announced a reality show featuring players and coaches from his Snoop Youth Football League at AOL’s Future Front yesterday (September 28), Billboard reports. The program is a partnership between his Snoopadelic Films and the online company.

“Mentoring kids through SYFL means more to me than anything else I do,” Snoop Dogg says. “It’s my way of continuing to connect with the communities that move me. I get to know kids and parents with great spirits from all over, and it becomes something far beyond football. It is important to not only be a football coach to these kids, but to be a life coach as well. It’s our way of sharing a life together. This series will finally give the world a chance to witness the stories, talent, and commitment SYFL represents in the same way I do.”

The show is slated to have eight episodes that will be posted on the Internet later this year.

The SYFL was founded in 2005 in Los Angeles. The first season saw participation from 1,300 children. Each year, the league selects an all-star team to travel to a city in the United States and compete against players from other leagues. The league now has 20 teams throughout the state of California that serve children ages five to 13. The program has had success giving the players future opportunities and at this year’s National Signing Day, 20 alumni of the league committed to play football for various Division I colleges across the country.

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