Glu Mobile announced yesterday (August 4) that they will be partnering with Nicki Minaj to create a mobile game that will feature her likeness and voice set to be released mid 2016, according to BuzzFeed.
“Nicki brings to Glu her audience of over 100 million social followers and a new music category,” Glu Mobile CEO Niccolo de Masi says. “We look forward to combining Nicki’s distinctive style and massive global appeal with Glu’s celebrity social gaming expertise.”
Glu Mobile is responsible for the popular “Kim Kardashian: Hollywood” game and has partnered up with multiple celebrities since its success including Britney Spears, Jason Statham, Katy Perry and Kylie & Kendall Jenner.
“Kim Kardashian: Hollywood” accounted for 31% of the San Francisco-based company’s revenue last year according to their announcement and estimates that The Pinkprint rapper will have the same reach with her 102 million followers across all social media platforms.
For additional Nicki Minaj coverage, watch the following DX Daily: