In an interview with Dr. Boyce Watkins, Dame Dash discusses how Hip Hop forces artists to fake their wealth as a marketing tool.
“Some people, part of their marketing is that they have a lot,” Dame Dash says. “At Roc-A-Fella, that was our marketing. A lot of flash, not as much cash. So at Roc-A-Fella, we would pretend we had more than we had.”
With the news of 50 Cent’s bankruptcy, Dame explains how someone such as 50 Cent can appear wealthy and still not have as much money as they portray.
“Some people use being a business man as a marketing plan,” Dame says. “It’s an aspirational thing to be. That’s almost anyone that’s promoting that they’re a businessman, usually isn’t. It usually means they’re selling their celebrity. Selling your celebrity doesn’t make you good at monetizing yourself. But it don’t make you a good business man. You know how as an entertainer how to look like a businessman then make money from that perception.”
Dame then goes on to explain that 50 Cent and Jay-Z have used the idea of being wealthy businessmen to make more money.
Dame names business differences as the reason why he and Jay-Z could not continue to work together. “The perception of a boss, the perception of a business man is what a lot of people use to make more money,” he says.
Dr. Boyce Watkins‘ full interview with Dame Dash is as follows:
For additional Dame Dash coverage, watch the following DX Daily:
I agree with Dame 100%. A lot of these rappers do use being a “business man” as a marketing plan. Like 50 Cent said, it’s all about perception. I don’t think Jay-Z is worth 500 Million, and I doubt Puffy is worth 700 Million or whatever ridiculous number forbes made up. Just like 50 Cent was worth no where near 155 Million. But that image of them being the richest definitely helps their brand and creates opportunities more for them. I’m not impressed
That logic doesn’t apply to everyone though. 50 has very publicly made bad business decisions(Sleek) and began accruing more debt than income. Not to mention, musically, 50 is coming close to irrelevance. Jay and Puff on the other hand run successful businesses and are continuing to expand. And Jay is still relevant musically.
So I guess u think dame is worth more then jay z and puffy hell no same always talking that lame shit… But he broke and talking bout the next man he trying to keep himself relevant by always being in the media one minute he on the shows saying he don’t want to talk bout jay but every time he is in the media that’s all he talks bout Ely won’t he talk bout some of his bull shit business
Who really cares? In a sense that they all have millions. Why debate on who has the most millions?typical broke comments. What’s broke? Is having 10million the meaning of broke? It’s just good to see black people be successful in whatever they do. It’s 2015. Time to stop watching rappers money. Let me go check my bank account. Yeah it’s no where near these guys.
I don’t agree. When ever your selling something your always selling a piece of you.if you stand behind a product you putting your name on it. And we’re I’m from your name and what you stand behind goes along way
Once again you didn’t read and took what he was saying out of context. He said exactly what you said. He’s just saying that don’t make you a good business man Bc your seeking yourself and can lose site of what your doing as a business man.
bitch niggaz died and the world kept spinning
Let it go, rock a fella days been over
Reading these comments shows me that hip hop or better termed rap has denigrated to a pack of idiots pipe dreaming about false realities. Dash is communicating truth to you all and you fools are so stuck in the illusion you can’t disconnect. A mind is a terrible thing to waste!
Word correction: degenerated (auto-correct strikes again)