The modern music industry essentially requires artists to have a social media presence in order to succeed. 

Thus, has compiled a list of “The 15 Greatest Viral Hip Hop Sensations Ever.”

Kendrick Lamar is included on the list. “It was Kendrick Lamar’s passionate drive, work ethic, and live performances that helped him sprint ahead where other Aftermath affiliates had previously stumbled,” the Green Label story says. “Word of mouth helped preliminary releases O.D. and Section.80 establish his buzz digitally, and ‘Swimming Pools’ showed his special knack for getting on the radio with a message of substance.”

To read the complete list, which also includes J. Cole, Lil B, Mac Miller and Soulja Boy, visit