With his own particular brand of style, Snoop Dogg will be branching out again to the fashion industry as he introduces his new collection “The One and Only”. Partnered with Pony, the Snoop Dogg Collection will be a collaboration of Snoop’s West Coast style and classic Pony Designs.
Though the collection won’t be released to stores until November 2004, Snoop Dogg, Pony and The Firm are currently in talks to put together a marketing and advertising plan. “I wore Pony’s back in the day playing football and always liked their style,” said Snoop Dogg. “I’m excited to be a partner in bringing the brand back and adding a little Snoop Dogg flavor, so get ready for The One and Only!” Snoop Dogg feels his collection will be different from other artists that have their own clothing line. “I have more flavor than the other artists. Pony is old school and I’m an old soul.” The collection will hit stores nationwide in the Fall of 2005.
