After entering into a contract with a DMX, a pet wear company is suing DMX alleging his previous charges of animal cruelty wasn’t made clear to them. DMX was hired to be the new spokesman for a new line of canine clothing for Amusing Diversion Inc headed by Eric Arginsky last June. The company decided to team up with DMX because it has been assured he had a “positive connection” with the canine community and that he had done “dog awareness” radio spots. What was not told to the company was that the radio spots were not done voluntarily but through a community service obligation after he was charged with animal cruelty. According to the lawsuit that and other issues has cost Arginsky $90,000.
“We wanted to put out high-end dog-wear, and were turned onto DMX because of his barking. It was supposed to be a niche market for the larger dog”, Amusing Diversions’ lawyer, Michael Rovell said. “There were problems immediately after the money was paid,” Rovell said. When the company, based in upstate Ellenville, launched the line in Las Vegas last year, DMX “appeared late and drunk,” the suit continued. The clothing line consisted of leather coats, sports jersey, buble jackets and other urban “dog” wear.
