From music to fashion to movies, Russell Simmons plans to do it all. Russell Simmons and Stan Lathan are launching a Los Angeles based urban film company under the name Simmons Lathan Media Group. SLMG is set to be the first and only urban content acquisition and production that will create, obtain and catalogue urban filmed content and bring it straight to the consumer. The distribution will be done through television, in-flight entertainment, home video, theatrical film, pay-per-view television, the internet,live events and festivals.

Speaking on this new venture, Russell Simmons said, “Our long-standing mission of helping recording artists, music video directors, fashion designers, comedians, and poets express themselves has demonstrated the huge commercial demand for more visual representations of hip-hop and urban culture. Our new company aims to give these important film voices a platform for telling their compelling stories to as wide an audience as possible.” As part of the mission to help the up and coming, SLMG will also look to help promote new urban filmmakers who will be known as Def Filmmakers.