In another major collaboration between fashion and hip-hop, Champs Sports a huge division of Foot Locker, Inc. has begun a partnership with Universal Records and The St. Lunatics. This partnership will put The St. Lunatics in Champ’s Sports print and television advertising, several appearances in Champ’s stores nationwide as well as in-store material.

“We are thrilled to partner with Universal on this uniquely comprehensive program,” said Rubin Hanan, senior vice president, retail brand marketing, Foot Locker, Inc. “Music is an important part of our customers’ lifestyle and this initiative maximizes the powerful link between fashion and music.” A promotional campaign will be launched on-line as well as in stores with winners getting a chance to receive tickets to Universal Studios, a Champs shopping spree or a chance to spend the day with Murphy Lee.

“It’s really about style and pushing the limits to what’s new and hot”, Murphy Lee said. “Were uniting music and fashion to show the lifestyle of real people and I’m excited to be a part of it”. For Nelly, this partnership is really beneficial because he will be adding another company to sell his VOKAL clothing line.