He’s been “In Da Club” and thoroughly explained what a “Wanskta” is, but now 50 Cent is ready to unleash the G-Unit Collection”. 50 Cent and Reebok have entered into a long-term partnership agreement to begin an athletic footwear collection called “G-Uint Collection by Rbk”.

The collection of sneakers will be clean, court-inspired design that is set to reflect 50 Cent’s own personal style. “Reebok’s Rbk Collection is the real thing when it comes to connecting with street and hip-hop culture,” 50 Cent said to the media. “I want to be part of it and use my name and attitude to help influence the feel and vibe of the gear.” Ideas are still being developed for the marketing of the new sneaker but a special 50 Cent cd may come with the sneaker. This fall a limited amount of sneakers will be released followed by a mass distribution to stores nationwide in the beginning of 2004.

50 Cent is the second non-athlete to have a signature footwear collection with Reebok. Earlier this year none other than Jay-Z released his own line “S.Carter Collection by Rbk” to an unprecedented sellout. This fall a limited amount of sneakers will be released followed by a mass distribution to stores nationwide in the beginning of 2004.