After researching Ludacris, Fat Joe, Master P and Damon Dash for over two years, Maxie Collier was able to put his research together in the film Paper Chasers. In the documentary film, Maxie Collier show the different business sense as some of hip-hop leading competitors as he goes behind the scenes to witness the campaign to bring music into our house.

“They’re shaping contemporary business principles,” Collier said. “Things like street teams are tactics utilized in the hip-hop community that are essentially guerilla marketing tactics that work. Big companies are paying huge marketing fees to urban companies to help them understand these techniques. I learned personal finance is a science as opposed to something mystical,” he continued. “I learned a lot of this is science and process, patterns and habits. I learned about the whole notion of creating product, finishing product and understanding how to market product and about distribution.”

During his filming, Collier began to see and experience the growth in Ludacris as an artist and businessman. He’s part of rap’s third generation of entertainers and he learned from the older generation. He started off working in radio as a DJ, and he had a chance to study the game from the sidelines. By the time he was ready to get into it himself, he kept a level head and reached back and created a lot of opportunities. He embodies Paper Chasers. The film can be seen at the Tribeca Film Festival in New York City in May.