When Reebok presents the new sneaker commercial with Fabolous on March 26th, he won’t be alone. Eve has now joined the Reebok promotion team to help market several of Reebok’s new products scheduled to hit the market this spring.

Both Eve and Fabolous will appear in a thirty-second commercial spot for the “Classic Cielo” sneaker, which will feature the two showcasing their rhyming skills. In the spot both Eve and Fabolous will be emerging from TV monitors in a Foot Locker store, surprising a customer in the store. The commercial will appear on BET, Comedy Central, ESPN Networks, MTV, TNN, UPN and WWE and several other stations. Eve will also appear in a commercial to promote the Classic Oryx sneaker as well as several print ads in Jane, Teen People, Vibe, Honey Magazine and many others.

When talking about the reason Reebok wanted Eve joined the marketing campaign, Micky Pant, CEO of Reebok said, “Eve is well known for her classic hip-hop style throughout the music industry and on the streets. We believe her fashion-forward look and timeless appeal represent Reebok very well.” Jay-Z is also going to be promoting a Reebok sneaker (S.Carter) that will be released later this spring.