Toronto native Boi-1da has come a long way in the past couple years. Since blowing up in 2009 after producing the Eminem/Weezy/Drake/Kanye posse cut “Forever,” the young producer has been in high demand. He spoke to VIBE about his rise and his latest projects.
Few producers with so few credits to their name end up producing for one of the biggest artists in the world. Even Boi didn’t think it would happen. “Never,” said 1da of working with Eminem. “The craziest thing is that I’m like one of the biggest Eminem fans. It’s surreal to actually think that this is happening. First, I was just in awe to be doing a song with him and to be talking to Em and him respecting my music. Now, that we’re up for a Grammy it just makes everything realer. The world knows now. It’s an honor and a humbling experience as well.”
After producing two tracks on Drake’s platinum Thank Me Later, including smash single “Over,” he is back in the lab with Drake for his sophomore album. “We were actually just up in New York working, Lil Wayne was in there, too. I gave him stuff for Tha Carter IV. Man, 2011 is going to be a good year for music. Drake’s in tip top shape and what’s amazed me is that lyrically he’s gotten better. He was already an outstanding lyricist but now I’m just in anticipation of what people are going to think when they hear his new music. “