For two decades, LL Cool J served as the link between the classic Def Jam era ushered in by Russell Simmons and Rick Rubin and today’s contemporary version. No longer the flagship artist at Hip Hop’s top label, LL talked with Tim Westwood about his time on top, and continuing to build brand via his book LL Cool J’s Platinum 360 Diet and Lifestyle and his top rated show, “NCIS: Los Angeles.”
“I haven’t always made the right decisions, but I’ve been about that,” LL said. “I sold my ownership in Def Jam early. I’m obviously one of the founders of the company, but I sold that a little early. I should have held on to that. It’s kind of like baseball. A guy who hits the ball three out of ten times will end up in the hall of fame for hitting .300. But he missed more than he hit. So I missed a lot, but I made a few too.”
LL even poked fun at himself for an overblown feud with Jay-Z, which he eventually cleared up, jokingly laughing while repeating his now-infamous quote about Exit 13, “It was a hot album. They just didn’t promote it right!”
LL Cool J’s Platinum 360 Diet and Lifestyle is in stores now, and “NCIS: Los Angeles” premiered its first episode of season two Tuesday, September 21. LL did not speak further on his previous statements regarding continuing with a fourteenth album.
I hope his fourteenth album will be good, unlike all his releases since 2000.
STFU G.O.A.T was dope 10 was dope Exit 13 was dope and his mixtape was fire only suspect joint he dropped was definition LL is the GOAT n if it ain’t him it’s Pac…
What brand of jacket is LL wearing in interview?
KRMA Clothing, possibly the Dean jacket
Lol @ LL saying he is one of the founders of Def Jam…. no you wasn’t…. you were the first artist on DJ to go plat but thats it….
LL cool j is a bitch.
Do the knowledge he was a founder at Def Jam who had an ownership stake in the company. Had LL not been successful as an artist then Def Jam would not have had the initial success it did.
hiphopbaby76
i must admit i have not bought a ll cd in years…it was mr. smith, then exit 13. ll i think…no i know its’ truly exit 13 for bro. unless you bring that real hiphop to your core fans.
Def Jam is dead
YOU TIRED OF BULLSHIT ABC LYRICS? TIRED OF SONGS ABOUT CLOTHES, MONEY AND CARS??? THEN CHECK OUT THE PILL POPPIN BEER DRINKIN BLUNT SMOKIN SPIC FROM NEW JERSEY
http://www.youtube.com/watch?v=fXnvuNmXDIE