Snoop Dogg recently teamed up with 7-Eleven as the fourth designer in their “Coffee Cup With A Cause” program. Proceeds from the deal will go to the Snoop Youth Football League, a Los Angeles-based football program founded by the rapper to keep young kids involved in sports.

“We’ve been running this league for six years now with more than 3,500 kids participating in that time,” said Snoop, “but our partnership with 7-Eleven’s ‘Coffee Cup With A Cause’ program is huge for us.”

SYL is guaranteed $250,000 in donations, including more support depending on how many 7-Eleven cups are sold. “I’m just so proud of my league and my players right now, and designing a ‘Cup With A Cause’ is really an exciting opportunity for us,” Snoop said. The SYL league plans to expand to other cities across the country starting with Chicago in the fall.

Snoop’s 7-11 cups will be available from Sept. 1 through Oct. 18.