Freddie Gibbs looks like he’ll be dropping his new album SSS very soon after promotion for the forthcoming project has begun.
On Thursday (September 1), Gibbs shared a video on his Instagram showing himself in what appears to be a hotel room with two women pillow fighting in the background. The rapper answers the phone and asks whoever is on the other line what they would do for a Klondike bar.
Gibbs hangs up before a graphic bearing the album title flashes on the screen and cuts to another clip of the Indiana native pointing at the camera and saying, “You know you done fucked up.”
On Tuesday (August 30), TMZ obtained images from Los Angeles, Chicago and New York of billboards promoting a phone number and containing the “SSS Casino” logo that appeared at the end of Gibbs’ IG video.
The phone number plays an automated message from a female concierge who instructs callers their “soul is sold separately,” which is the acronym for “SSS.” The billboards also include Freddie’s “Big Rabbit” nickname in blue lettering.
Freddie hasn’t spoken much on his upcoming album this year. The last big news came in November 2021 when he revealed the production list featuring several high-profile beatsmiths.
“Madlib, Alchemist, Boi 1da, Pharrell, Jake One, DJ Paul, Justice League, Working On Dying, Seven Thomas, Tay Keith, Kaytranada, Bizness Boi… I got the best album of the year. #SSS,” Gibbs wrote on Twitter.
Freddie Gibbs Responds To Fans Painting Him As Frozone
During an interview with Complex about his movie Down With The King, Gibbs briefly spoke about what fans can expect from the highly-anticipated album.
“Nah man, SSS, my new album,” Gibbs said. “Soul Sold Separately, that’s my muthafucking all fresh shit. The new album is going to be crazy. This is probably going to be the best album I did. I think this one. I think ever since Piñata, I’ve been dropping classic albums, so I’m not going to stop right there.
“Piñata, classic. Bandana was a classic. Alfredo is a classic. SSS, going to be the same thing. I leveled up on his album. It’s going to be more features. It’s a little more sauce on this one I would say. Alfredo, that was just me rapping with…shit, I barely wrote a fucking hook on Alfredo. I was just showing n-ggas they can’t rap better than me.”
Freddie Gibbs’ last drop came in 2020, when he released the Grammy-nominated Alfredo, a collaborative album with The Alchemist.
The way the industry is…all the shit he just did was publicity for his album drop smh…I’m still buying though. Just would’ve bought it whether he had all that bullshit online or not…
Bout time. So much goofy shit since Alfredo
Gibbs has been making great albums since piñata in my opinion and before. This should be good but if it’s got too many features sometimes that can make it worse rather than better. I’m highly anticipating this.
That’s really what I’m a little worried about is that he will have too many mainstream features on this and that it won’t necessarily be the quality that his last three have been. Here’s the hoping that he keeps up the consistent quality and the run he has been on!
Man used to love the dude but he’s since turned into a cornball & he’s on a tv show with an Asian girl saying the N word. Sad fall, but deserved.
Freddie soft, been getting lumped up all year
Big fluffy rabbit