KXNG Crooked and Eminem are undeniably tight — not only was his former group Slaughterhouse signed to Shady Records, but Crooked is also one of the few people Eminem trusts to sit down with for an interview, as evidenced by his 2020 appearance on Crook’s Corner.
On Thursday (January 14), Slim Shady retweeted a post from Shady Records hyping Crooked’s Family Bvsiness track “Skip This Ad,” which Eminem produced. The post came with a link to the new black-and-white visual directed by Eric “Ptah” Herbert.
“Ill when I regulate, real when I educate,” the caption reads. “Video out now for @CrookedIntriago’s #FamilyBvsiness track #SkipThisAd, produced by @Eminem.”
Comprised of Crooked and the Horseshoe Gang, Family Bvsiness is a group of all blood brothers who grew up on a foundation of Hip Hop — hence their moniker. The rap supergroup has released numerous projects since 2018, including Family Bvsiness (The Introduction), Fresh Ink, Lose My Way, It’s Alright (produced by Mr Porter), LLC, The Freestyles, Grand Opening, My Lady and Welcome To California.
While Shady is primarily renowned for his rhyming prowess, he’s stacked extensive production credits during the course of his fruitful career. From D12’s 1999 hit “Purple Pills” to the 2012 Slaughterhouse cut “My Life,” he’s put his fingerprint on countless tracks since emerging in the late ’90s.
He’s also produced or co-produced several of his biggest songs, including “Guilty Conscience” from 1999’s The Slim Shady LP and the Academy Award-winning “Lose Yourself” from 2002’s Music from and Inspired by the Motion Picture 8 Mile.
In terms of Crooked and Em, it was a no-brainer to link up for “Skip This Ad” as they’ve done multiple times in the past. Last May, Shady was asked who he thought the most underrated rapper is during a live chat with his fans and he replied Crooked. Upon hearing about the ultimate co-sign, Crooked told HipHopDX, “That means a lot coming from a Jedi man. I’m grateful for his willingness to speak positive things about me in public because he doesn’t have to. I guess sometimes it takes a master to recognize another one. Thanks for showing me because I know to thank him now.”
Check out the “Skip This Ad” video below.
Em did a few beats for them now. also did “hot sauce” and “LIQUOR STORE CHURCH”
The liquor store church beat is my fav eminem production ever. Fucking HARD
I just listened to it for the first and it’s fire!
Diiiiiiid you guys know this song came out a really long time ago???
Did you know this is a NEW video so stfu?
Em is in the discussion of top 20 hiphop producers of all time
Idk thats actually a really hard one to figure. He hasn’t really been known for his production but he definitely has a knack for making a certain sound. The best case for him being on the list would have to be his production credits, he made a few classics for sure.
Beat is str8 trash ,Eminem beats are trash.
Well your opinion is a like broken calculator it never counts!!
He`s not even topp 100 beatmakers
Lmao! No he isn’t. Em isn’t in the discussion for top 100 producer of all time.
Well your opinions don’t count they are like broken calculators!!??
Well your opinions don’t count they are like broken calculators!!
Song was really good, Not a big fan of producer Eminem, but this beat went hard!
Em has been producing classic songs since the beginning of his career. He’s regarded as one of the most slept on producers by a lot of people.
Flow 100%, wordplay 100% beat trash
can you do better?
Em has actually done quite a few beats for them. “Hot sauce” is my favorite.
This is def on the high end of the spectrum re: eminems beats…
The bars are legit all thru – that MJ/Em-Jay renegade line is dope af
Em been making beats
That was actually quite dope. Em beats are trash in general but that one was solid. Dudes definitely can spit. I enjoyed that more than any Em track the last decade or so.
You obviously don’t know what you talking about and it would be a complete waste of time telling you otherwise. You a hater ?
See mane those beats good enough we focus bars than Beats rapper now a days be focusing on beats more than lyrics
“Hip Hop died when beats became more important than lyrics.” remember this
Actually I skipped the song and watched the ad. Fuck Grammynem and Veganhouse.
Well you wasted your time then. Skip a song to watch the add? Stupidity level to the max. 100%
That beat is epic – wouldn’t expected this from Em.
Em, I know you prolly hear this everyday, but I’m ya biggest STAN. lol and I absolutely know when my favorite rapper has a silent feature on a song producing the beat. I mean come on!? The man came up under THE 5?GENERAL “DOC MUTHAFUCKIN’ DRE”. Of course hes gonna be a good at making beats when The Best Rapper to breath on the mic is in the studio watching the Beat Producer to beat on a mpc. Anyway let me let yall know some of the tracks Shady created that weren’t his own….
Jay-Z, Moment of Clarity, The Black Album
Nas, The Cross, Gods Son
50 Cent, Im supposed to die tonight, The Massacre
Obie Trice, Shit Hits the Fan, Cheers
G Unit, My Buddy, Beg for Mercy
Lloyd Bank$, Hands Up, Rotten Apple
D-Twizzey (D12), Purple Pills, Devils Night
8 Mile Soundtrack, (the song that particularly comes to mind) Jay-Z & Freeway, What We Do
Alquada Jada, Styles Penerio ‘tha Gost’, and Sheek Louch, Welcome To D-Block
and one of my most resent favorite’s
Family Business(??Gang), ?, ?, ⛪ (liquor store, gun store chruch)
Sorry for listing so meny these are just SOME of my personal favorite ☺
Em, keep doing YOU And FUCK the haters! I know you make your music for you and true STANS like myself.
The only thing that’s trash is you and your opinion bud.